Life, 1920-03-04 · page 74 of 78
Life — March 4, 1920 — page 74: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements and house ads** rather than satirical content. The top left advertises **Milo Violets** candy (delicately scented, gold-tipped chocolates). The upper right features a **Huyler's candy ad** encouraging consumers to try different varieties rather than repurchasing the same flavor. The lower half contains a **Life magazine self-promotional offer**, suggesting readers subscribe "during a rigid observance of Lent" as mental relief from strain. The accompanying illustration ("Her Hour Glass") depicts two women at a vanity, likely suggesting that Life magazine provides leisure reading. The subscription offer targets "new subscribers" with a special discounted rate of one dollar for three months. **Context for modern readers:** Early 20th-century magazines heavily subsidized their content through advertising and actively recruited subscriptions via discount offers placed within their own pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELICATELY SCENTED-GOLD TIPS 25% @) BOX DE LUXE OF 100 +$2s89 Dept.MV. Seventeen Ninety Broadway NewYork iPyour : dealer cannot supply you.write During a Rigid Observance of Lent Life bp should be read regularly as a “s relief from the strain. Send in a six months’ subscription, or, Obey That Im- pulse, and for a trial trip, avail yourself of our GS Special Offer Enclosed find One Dollar (Canadi Foreign $1.26). for thr to Send Lir Open only to new subscribers; no subscriptions renewed at this rate LIFE, 17 West 31st Street, New York. One Year $5 Canadian $5.52 Foreign $6.04 7 PETER J. CAREY, PRINTER Do you seek variety in Huyler's? Or do you go on buying the same Huyler candy that won your favor in the past, without making use of the wide field of choice offered by Huyler's. Therearenumberless Huyler’s candies, all of them delicious; the next time you buy Huyler’s, try some kind other than your accustomed choice. —@e—_——___—_— $1.50 per pound — NEWYORK, 67 Stores. Agencies almost everywhere Tn Canada-many agendes: factory and sore in Toronto n\arprices Higherin Pacibe CeastSeates $1.25 per pound attra lL. GMD Rehan HER HOUR Lass comicbooks.com