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Life, 1920-03-04 · page 48 of 78

Life — March 4, 1920 — page 48: what you’re looking at

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Life — March 4, 1920 — page 48: Life, 1920-03-04

What you’re looking at

This page is primarily **advertising**, featuring a large W.L. Douglas shoe company ad that dominates the upper portion. The main editorial content is a poem titled "Freud" by Berton Braley (credited at bottom), which satirizes Sigmund Freud's psychological theories. The poem mocks Freud's deterministic view that human behavior stems from unconscious urges rather than conscious choice or morality. Lines like "We're puppets by Kismet deployed" and "goodness and badness are one and the same / According to Freud" ridicule his reductive view of human nature. The poem's speaker ultimately rejects Freud's conclusions as nihilistic, arguing that life would be meaningless if lived under such determinism. Below the poem is a simple visual gag: two figures in conversation, with dialogue suggesting someone contemplating "Over" (apparently a drink or product), accompanied by wordplay about "stopping to think." The remaining content consists of vintage patent medicine and product advertisements typical of the era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

W. L. Dor profit. middlemen’s and mant and $10.00 shoes are absolutely the best cturing W. L. DOUGLAS BEGAN THE DAY ~_ MILKING THE COW AND ENDED IT las shoes are sold through 107 of our own stores direct to the wearer at one profits are eliminated. W. L. Douglas $9.00 s joe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years ex- perience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. he quality of W. L. Douglas product is guar- inteed by more than 40 years experience in nag fine shoes. The smart styles are the leac @; in the fashion centersof America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. W. L. Douglas shoes are for sale by over 9000 shoe dealers besides our own stores. If your local dealer cannot supply you, take no other make. Order direct from thefactory. Send for booklet telling how to order shoes by mail, postage free. CAUTION. — Insist upon having W. L. Douglas f price is plainly stamped on hanged Or mutilated, shoes. The name an the sole. If it has been ol BEWARE OF FRAUD, President W. L. DOUGLAS SHOE COMPANY, 147 SPARK STREET. BROCKTON - - MASS, 6 BELLANS Hot water FOR INDIGESTION “BAA, BAA, BLACK Steep, (p-S-st!) HAVE You ANYTHING ON YouR HIP?” Skin Tortured Babies Sleep Mothers Rest ‘After Cuticura E says that we're all of us selfish at heart, And proves it with logic exact, He cuts all humanity's motives apart With scalpels of razor-edged fact ; For faith, love and charity, whea they occur Are only the methods employed To make our subconscious mentality purr According to Freud. We are what we are and we do what we do Because of congenital urge, And whether we follow the false or the true And whether we save or we splurge, We can't take the credit, we don't bear the blame; We're puppets by Kismet deployed, And goodness and badness are one and the same, According to Freud. He proves this beyond any shadow of doubt In books undeniably wise ; 4 I simply can’t answer the dope he hands out, Despite which I know that he lies. T won't be convinced by that learned old Hun, For life would be only a void If lived in a world that was builded and run . According to Freud! Berton Braley. ID you ever stop to think, That if you should stop to think, That you would get run “Over”? ‘ALLEN'S | FOOT: EASt Gives ease and comfot to feet that are tender and sore. If shoes pinch or corts and bunions ache this Antiseptic, Healing Por} der will give quick reli Shake it in your Shoes Sprinkle it in the Foot bath. Allen's Foot-Ess| is cold everywhere. Send for a Complete Catalogue MASONIC BOOKS Jewelry and Goods REDDING & CO. Publishers and Manafarturess Dept. L. 200 Fifth Avenue, New! comicbooks.com