Life, 1920-03-04 · page 47 of 78
Life — March 4, 1920 — page 47: what you’re looking at
What you’re looking at
This page is primarily a **vintage advertisement** for Ide Collars, not a political cartoon. It features a formal portrait photograph of a man in profile wearing a starched collar, alongside marketing copy. The ad emphasizes that Ide Collars come in over a hundred styles and shapes, updated seasonally—yet claims to avoid "funny stunts," positioning the brand as conservative and reliable. The phrase "Man-whim" humorously suggests men's fashion preferences are capricious. The advertisement is from **Geo. P. Ide & Co. of Troy, New York**, a collar manufacturer. The "collar masterpieces in two heights" reference indicates the collars came in different sizes. For modern readers: this reflects an era (early 20th century) when detachable collars were standard menswear—a separate accessory from shirts, allowing variety without buying new shirts. The ad's appeal to conservative style reflects period business values.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> S AMM MM TY L Cc ollar masterpieces in two heights VARIET Y~ yes, shapes to-the number of over a hundred, and new ones with each season and with every Man-whim, but you will find no“finny stunts” in IDE Collars. After all, there can COLLARS Be snenete si STYLE BGOK ON REQUEST’ Geo. P. Ide & Co, Troy, N-Y. Also makers of IDE SHIRTS ~‘They Fit” 1 4 CECT TY, comicbooks.com