Life — February 12, 1920 — page 4: what you’re looking at

What you’re looking at

# "Our Own Private Strike" This page announces *Life* magazine's strike against its own advertisers and business practices. The publishers are refusing to run the standard coupon advertisement (a regular feature) and eliminating subscriber solicitation that week. The central claim is that *Life* has maintained its ten-cent price since 1883, while "practically everything else has doubled." They argue this represents "economic stability" and that readers get exceptional value—art, literature, and humor for a dime. The satire targets publishers who typically try to extract more revenue through coupons and subscription pushes. *Life* presents itself as the principled alternative, prioritizing content quality and price stability over profit extraction. The small illustration of a figure with wings appears decorative rather than specifically satirical.