Life, 1920-02-12 · page 3 of 44
Life — February 12, 1920 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. The left side contains an advertisement for the Addressograph, a mechanical device for printing names and addresses on documents. The accompanying illustration shows a woman operating the machine at a desk. The ad emphasizes the machine's efficiency—printing names "15 times faster than hand methods"—and its business applications for mailing lists, price changes, and similar tasks. The right side reproduces a testimonial letter from the United Drug Company (dated Oct. 31, 1919) praising the Addressograph's accuracy and speed for their mailing operations. This represents typical early 20th-century magazine advertising targeting business customers, not editorial content or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Addressograpk Constantly Finds New Work to Do OME years ago iis famed organiza- ion installed a sn Addressograph. From the lirst day it was a profitable investment. Great has been the economy, convenience and accuracy of handling names the Addressograph way. Likewise in your business the Addresso- graph will print names 15 times faster than hand methods. It cannot make a mistake! Prints from typewriter-style type, easily embossed on durable metal plates by anyone in your own oftice ames are filed in any desired classifica- tion. The Automatic Selector prints just the names you want; skips all others. Why not find the many ways in your business of using the Addressograph profitably ? Bos ray Mass, Oct. S51, 1919. Addressograph Company, . 901 Weet Van Buren St., Chicago, Ill. Centlexen: The United Drug Company haa used Addressograph Equipzent for the past twelve years for such work as pay roll formas, address- ing of monthly statements, sales statistics cards; also for addressing cailings of bulletins, letters, price changes, etc. Accuracy and epeed in getting out mailinge to our 8000 Rexall agents is most in- portant to us, and the absence of returned mail from the Post Office, is but one of the evidences of the value to us of our equipment. ie have found it necessary to add to our equipaent froz tics to tiue to take care of constantly increasing demande upon it. Results obtained from our equipment, especially, the ac- curacy, sp2ed, and dependability of it have proven it to be an investment yielding us good returns. Yours very truly, | United Drug hil Chicago, Illinois comicbooks.com