Life, 1920-02-12 · page 34 of 44
Life — February 12, 1920 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than political satire**. The dominant image shows an Egyptian pharaoh figure riding a leopard, advertising "Egyptian Deities" cigarettes at 30¢ per pack. The ad claims people "of culture and refinement" prefer this brand. The humor relies on **orientalist exoticism**—associating luxury cigarettes with ancient Egypt and suggesting sophistication through pseudo-exotic imagery. The leopard-riding pharaoh is deliberately absurd and theatrical, designed to appeal to aspirational consumers. The page also contains minor comedic anecdotes (sailors wanting to see battleships in newsreels, dating advice about avoiding rush hours) and product advertisements for foot cream and nerve tonics—typical Life magazine filler content. **This reflects early 20th-century advertising strategy**: linking consumer products to fantastical imagery and social status claims rather than practical product qualities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
286 EGYPTIAN — DETTIES “The Utmost in Cigarettes Plain End or Ook Tp Sea-Fever Two gobs of the Naval Reserve who had be <n stationed a ae inland training People of culture and refineme jeave their seats ja a piciure show: | i invariably PREFER ©Deitie, “ Wait a minute, Jack,” said Gob Num- | ‘ <i > h tet One asia news weekly” sjas Aaslied = as > to any other cigarette. om the se é " What f ?" queried the second 1 “Here's a news weekly; maybe we'll sce a battleship.”—Argonaut Pinch, use ALLEN’S FOOT-EASE The Rush Hour Sue: But I thought this place was al- ways crowded. He It usually is between seven and eight, but I believe in coming late to avoid the rush that comes early to avoid the rush—Harper's. Relaxation “You're getting the reputation of be ing the prize grouch of Crimson Gulch ! exclaimed Three Finger Sam. “T know it,” answered the ex-bartend er. “The boys don’t understand. For years they had me nailed where I had to laugh at their jokes or lose their cus- tom. I'm enjoyin’ a long, blissful holi- Is what you need t endure the Mile a Minute Life” of day, with its worn : grief, strife, by Visiting beret asians China, day."—Washington Star | Rea pressure e Philippines | = sands of « ACherry Be hs caly, All Over Y Strains. Sallag from Seattle March Tis, | Hearing a crash of glassware one Are you tired and depressed? Can't yzs rte for details. | morning, Mrs. Blank called to her maid Sleep or Digest your food? It's your mcielenn TRAVEL DEPARTMENT in the adjoining room, “Norah, what NERVES--they have become exhausted. Ta delat oth, mum replied "oor NERVE FoR? Norah ; “it's done."—London Opinion San Franciaco, February 28h, March 6th, ‘AoriZth Sexe 2604 This valuable 64-page book explains ever phase of nerve abuse and te: Soothe and care for the nerves. onta ‘ dreds of health hints especially valuable to pe with high-strung nerves The Cost D5 ¢ (coin or) Bound in Cloth5k is only stamps If after reading this book you do not agree tht will_ mark the tu point in your | Vin fi GREATER POWER, Mentally as we'll as Pays an ly, your money will be refunded without A plus your outlay for postage. Protects Your Cheeks y PAUL VON BOECKMANN Studio 263: 110 West 40th Street, NEW YOR! Roughness and chapping usually follow any prolonged exposure unless the skin is protected with a softening Te healing emollient like HINDS CREAM. A Stes TFowards Pesce Many who love the bracing, cold weather have found that by - 4 Bee Oe aan cl applying Hinds Cream to any sore, irritated surfaces, orto parts : y Bigs Karacacs bw can Uncen ey of the body that have been chafed or compressed by warm, y band ‘at bome nights? clothing, they can make themscives comfortable ar once . \ Mas. Bacc: Have you tried going of You can use this Cream freely at any time, on the face. neck, ox Ay | yourself ?—Boston Transcript. arms and hands. It is economacal and agreeable, ; é SAMPLES: Be sure to enclose amount required, butdo at send : } : Most of us would admit that our chief ip aireadly Sor tel Diapgatng Crum ge interest in the Memoirs of the Grest Talour ac. Teal ‘Cake Soap 4 lies in the glimpses they afford of the sample 2c; trial size 15<. Other Great at close quasters.—/?unch. ATTRACTIVE WEEK-END BOX S0c. postpaid. Coa- eee tains 6 articles for trial, daintily packaged in pink. Excessive publicity may be only 2% A. S. HINDS 2 y y invitation to the public to come and vie# 208 WEST STREET, PORTLAND, MAINE _ the remains.—New York Evening Post comicbooks.com