Life, 1920-02-12 · page 33 of 44
Life — February 12, 1920 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward **advertisement** for Goodyear tire maintenance products, specifically their "Tire Putty Outfit" and broader "Service Plan." The page shows: - **Product photos** (top): boxes and cans of Goodyear tire repair putty - **Instructional diagrams** (middle): three panels demonstrating how tread cuts develop and how to use the tire putty to repair them - **Promotional text** (bottom): explaining that tire savers are "part and parcel" of Goodyear's service plan, encouraging consumers to keep these products in their cars The appeal is practical and consumer-focused: small tread cuts grow into major tire damage unless fixed immediately using Goodyear products. The company positions itself as helpful by offering both the repair products and educational "lessons on tire care." This represents early-20th-century automotive consumer culture, where tire maintenance was a regular concern and manufacturers marketed preventative care products directly to car owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: 285 Part and Parcel of the Goodyear Service Plan HOW TREAD CUTS GROW. Small tread cuts srow in sine, causing quick ruin to the tire, as shown Hace your Goodyear Service Station Dealer ts immediately, or do it yourself with the Tire Putty Outfit. and wedge a portion of kneaded Tire P: Tast fully as long as the re cut, Use more than enough to fill, fob is complete, the tire ts razed, and the rep f the tread. [KE every other Goodyear Tire Saver, the Tire Putty It aims to assist you, by means of Tire Savers and Con- 4 Outfit, illustrated above, occupies a definite place in servation Lessons, to take care of your tires. Naturally the Goodyear Service Plan. Goodyear Tire Savers are part and parcel of the Good- Bricfly, this plan supports the fine quality of Goodyear year Service Plan. oe “a ike core get all tt of Hie seaiicn Rg an” Keep them in your car as part of your equipment. Get Hort to. helpiusers getall:'the miles but ft into each tire. them, with the six lessons on tire care, at your Goodyear The Goodyear Plan of Service asks that you avail your- Service Station Dealer, or write to The Goodyear Tire & self of your privilege of using the knowledge and advice Rubber Company, at Akron, Ohio. of your Goodyear Service Station Dealer. , a GOOD, YEAR TIRE SAVERS comicbooks.com