Life — February 5, 1920 — page 7: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising** for Rubberset shaving brushes, disguised as editorial content. The left column contains "The Way of a Boy with a Sermon" by Corinne Rockwell Swain—a humorous observation piece about a boy's fidgeting behavior during church services (described in anatomically detailed, comedic fashion). The right side features the main advertisement: a large illustration of a **groundhog** emerging from its burrow. The ad plays on Groundhog Day folklore, using this as a hook to discuss Rubberset brushes' durability. The copywriter personifies "Old Man Rubberset," asking readers to consider how few groundhogs actually emerge each year—a gimmick to emphasize the product's lasting quality and value proposition to consumers. The groundhog serves as a memorable mascot and natural tie-in to seasonal American tradition.