Life, 1920-02-05 · page 6 of 52
Life — February 5, 1920 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or editorial content. It promotes Blue Label Foods—specifically Blue Label Tomato Ketchup by Curtice Brothers Co. of Rochester, New York. The ad features two illustrated scenes of elegant social gatherings (dinner parties or receptions) flanking a bottle of ketchup and a plate of food. The text emphasizes the product's quality: tomatoes are "sound ripe," "delicately spiced," and "carefully selected and packed." The advertisement suggests that Blue Label Foods enables hosts to serve impressive meals effortlessly—"a complete, perfect line—from soup to sweet"—positioning the product as essential for maintaining social status and entertaining. The formal dinner scenes reinforce this aspirational marketing approach targeting middle and upper-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
C' mint G rack Sound Ripe Tomatoes, ‘Delicately Spiced FFRESH from the fields, these tomatoes are carefully selected—slightly cooked, then spiced just enough to emphasize their delicious flavor, and cleanly packed. This is Blue Label Ketchup. This same care in selection and dleanliness in preparation is exercised in every Blue Label Food. BROTHERS CO Soups, sauces, canned fruits and vegetables, boned tur EES ‘ key and chicken, prs jellics and’ preserves. These “slew penraaTE SODA, wholesome Blue Label Foods are always ready for your instant use. You .an serve a perfect meal without the customary fuss and worry—stock your pantry with Blue Label Foods— a complete, perfect line—from soup to sweets ! ROCHESTER NY. comicbooks.com