Life, 1920-01-22 · page 29 of 36
Life — January 22, 1920 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a straightforward automobile advertisement from *Life* magazine (page 157). The Chandler Motor Car Company is promoting their "Six" model, specifically the new "Dispatch" variant. The ad uses a photograph of the vehicle and standard marketing rhetoric of the 1920s era: emphasizing the car's superior motor, beautiful design, and value proposition. The closing argument—that buyers must pay more for comparable cars, while cheaper alternatives cost only slightly less—is a classic pricing justification pitch meant to position the Chandler as a premium mid-market choice. The "six splendid body types" listed (touring car, sedan, roadster, coupe, limousine) reflect the era's custom-body automobile market, where chassis could be fitted with different passenger configurations. There is no political satire or social commentary here—simply period commercial advertising highlighting automotive features and pricing for a Cleveland-based manufacturer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cc @ ANY admirers of the Chandler Six choose the Chandler Dis- patch. For two years this model has outsold all other cars of the so-called sport type. Its popularity is one of the high spots in motordom. The new series Dispatch is a snappy, handsome car, seating four adults in [oo we om: mt hl tll ANDLER SIX Famous For Its Marvelous Motor aT Aer MANY CHOOSE THE CHANDLER DISPATCH perfect comfort. It is of most beauti- ful design and finish; mounted on the standard Chandler chassis, famous for its mechanical excellence. You are asked to pay mucn more for cars which might perhaps be compared with the Chandler. And cheap cars sell for but little less. SIX SPLENDID BODY TYPES Seven-Passenger Touring Car, $1895 Four-Passenger Dispatch Car, $1975 Four-Passenger Coupe, $2795 (All prices fo. Clereland) There are Chandler dealers in more than a thousand towns and cities CHANDLER MOTOR CAR COMPANY, CLEVELAND, O. Export Department: 5 Columbus Circle, New York Cable Address: “CHANMOTOR” Four-Passenger Roadster, $1895 SevenePassenger Sedan, $2895 Limousine, $3395 ‘S' e} comicbooks.com