Life, 1920-01-15 · page 33 of 36
Life — January 15, 1920 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a Williams Shaving Stick advertisement featuring a photograph labeled "Meet him face to face"—a personified shaving product presented as "Williams," described as a family friend famous for his "rich and creamy lather." The page includes a brief humorous narrative (top left) referencing "Mr. Ibáñez," who appears to be a notable figure requiring an interpreter, though his specific identity isn't clear from context. The dialogue suggests he's about to address veterinary surgeons on his book "Mare Nostrum." Below the main ad are smaller advertisements for Forhan's gum treatment and Capewell horse nails, plus a joke labeled "Odd Lot Review" about stock market losses. The satire is gentle product personification rather than political commentary—typical of 1920s-era Life magazine advertising, which frequently anthropomorphized consumer goods. The page reflects period marketing strategies and demonstrates Life's blend of light social humor with commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
from a morning coat, “and gentlemen,” added as an afterthought, “we are all Mr. Ibafiez speaks only through As the result of a mis- , Mr. Ibafez has permitted o take his castinet lesson.” x murmurs of regret.) “ Furth 4 eqhis is the hour of Mr, Ibaiez’s er-er- resto, and since he has to address a con- Nation of veterinary surgeons this evening on the subject-matter of his well known book, ‘ Mare Nostrum,’ he bess to be exe r wish autographed may the center table with name, “Watch your gums = heeding a sign of trouble EDICAL science knows how seri- ‘ous is the sign of bleeding gums. For it knows that tender and bleed ing gums are the ftnnsers et Meet him face to face disease which af- Heil phan tg “This is Williams—and old friend of If the disease is un- the family, famous for his rich and Your choice of checked, the gum-ine 7 recedes, the teeth de- creamy lather. He gets me out ofa four forms cay. loosen and fall ’ A an vy oe . . out, or must be | bad scrape every morning of my life. Holder-Top Shaving Stick wacted to rid the sy> 7 . ve:yeu vi Shaving Cream tem of the Pyorrhea No matter how I bristle up, he does ist she share yea wil Shaving Liguid thew Ss The e hw oahe eparke of Williams’ Talc,” Sead Shaving Pow ther base pons his job. The more he gets worked — ¢f{itany Talc, Sod Shaving Powder Pater and wreck the up, the more gentle and soothing he heathy Saas!’ 7 fortriatsizes 4 A then decide theumatism, nervous becomes. Seventy-five years of close Or send 6 dsorders, anseme, , - in stamps for any one, and many other ill contact with real men have taught Ugioep id ed him all the wrinkles. And he never | DtpcA, Glestonbery Cone’ starts anything he can’t finish. Your ng father and grandfather knew him. Isn’t ‘ , ive Sher. ing Soap or Williams’ Harber itabout time you met him face to face? = ad al ot. oe NN. MAKERS OF WILLIAMS’ SHAVING SOAPS, TOILET SOAP. TALC POWDER. DENTAL CREAM. ETC address and sufficient postage to assure “ Well,” return, All those desiring to shake Mr. so before Ibafiez’s hand line up!” said he, “why didn't yez say Down this long corridor and turn to the right. Ye'll find there's an elegant fay dansong going on. I left hurriedly with so human an ex- And,” he added, pression of relief that the doorman de- to meet liberately caught my eye. there, too.” . to man,” said he, “did yez read. Henry William Hanemann, “Coorwell™ nails are made for shoring all the ‘Four Horsemen’ or did yez not?” ef hanes for any kind of work. Berea the wevl's bet eal at fait ‘ + “Man to man,” [ answered, “ I did not.” Very Low pars atthe expense ef quality we He was merciless. Saati: T see stocks took a drop. ‘teatake. It costs you no more to have I Leg 9a t0 mare te “Have yez ever read anything he Jones: Took a drop? I should say wrote at all?” they took the whole bottle. Cpewell Horse Nail Co., Hartford, Conn No,” I confessed. —Odd Lot Review, f ye really came enor Ihanez, yell find him comicbooks.com