Life, 1920-01-15 · page 32 of 36
Life — January 15, 1920 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertisements interspersed with a literary anecdote**, not political satire. The text "Leading the Four Horsemen to Drink" continues a humorous story (from page 119) about a social encounter with a Spanish gentleman ("the Señor"). The narrator is mistakenly credited with writing famous literary works—"The Four Horsemen," *Don Quixote*, and pieces by Ibáñez—through a comedy of confusion. When the actual Señor arrives, admirers mobbing him offer absurdly effusive praise about his (fictional) authorship, with comedic emphasis on their inability to complete his name ("the A-a-a—"). The joke satirizes **pretentious literary society**—how people praise books without truly understanding them, and how they fawn over supposed celebrity authors with superficial flattery. The page is dominated by contemporary **product advertisements** (Mum deodorant, Evans's Depilatory, Purity Cross Spaghetti, Stromberg Carburetors, and Sexology books), typical of Life's 1920s era publishing model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Leading the Four Horsemen to Drink > (Continued from page 119) x somebody to me, “I didn’t quite catch By As easy to use as to say Reg. U8. Put. Oftee your name—" " “Oh, never mind that,” said the sec- 1 ond somebody with all the finesse of a 5 b Sis GomMcehy wonkee.” "Dest: 508 destroys all body odors think the ‘Four Horsemen’ is a won- derful book?” % =A faint body odor which you would never discern on your Wonderful,” I echoed. “ But I think 7 own person might be noticeable to others. prefer Don Quixote. B = 7 “Oh!” they both exclaimed at once. The way to make sure that you are free from odors is to Did he write that? How wonderful!” use “‘Mum”’—the snow-white cream which gently neutralizes “Not only that, but a beautiful little . . ngo) ‘which ny: hastranscribed ==" odors from perspiration or other sources as they occur. Harm- Wonderful,” they reiterated, “a com- less to skin or clothing. poser, too.” I was on the point of ascribing the ; authorship of “The Jest” to Ibafiez, ’ . when a sudden movement which swept Wx EK D ] t O tfit me along with it, "robbed him of the vans S epl a ory u honor. i The Sefior himself was present. He was immediately surrounded and 2Sc at drug and department stores, or from us postpaid on receipt of price. is used by modish women who realize that to be completely at ease in a sheer waist or decollette gown, their arms and underarms must be perfectly smooth and frce from hair. Evans's Depilatory does its work quickly und gently—does not irritate the skin. 75e at drug and department stores, or from us by mail on receipt of price. George B Evans 1108 Chestnut Street Philadelphia i awh or mstn sh er dlidshoditous! MADE BY (MASTER CHEF IN A MODEL snowed under by a storm of verbal con Handy tins lll Qu Quay "Stores fetti. monthly buys outright any “The Daily Menu Maker” | “Sefior,” exclaimed one woman fer- bond, Purchaser secures a PURITY CRASS sae. KIC " 3 Odtd lots our speciaity Write : ORANGE, NEW JERSEY vently, “how can I express the admira- Uist and full particulars ~ FREE tion I have for the author of the ‘Four CHARLES E.VAN RIPER Horsemen of the Apoc—of th Ap—of i bare terryroiey the A-a-a— cot the ae ir Horsemen’? sa King, reamed | innas Hacdie, Lobster o jamely. ‘4 Suey, Deviled Gites, Devided Ham, Deviled To gue, Boned Chick: SE >.< OL oO GY Vienna Style Sausage, Corned Beef Hath, ete, | . by Wittom M. Walling, A Mas M.D, _____ mparta! Ranvier a ote Ma Seldon. WHEN you see a bi iding easily up one fim Kimateaf ae ttt of those endle almost certain that a totcte New Stromberg Carburetor is under the hood. Lrg este, loa The Stromberg is vital equipment of the motor car today. It gets more mileage out of a gallon of fas—increases power—cuts down gas bills, which meens economy, Allineseveleme, aowietre It your car ipped with a Strombers, $2. 4, Mefcalaowledy ca Wile erty write us for lit . Give name, model and year “Other People's Oplatens end Tate . Central, Phitedetptta Pa STROMBERG MOTOR DEVICES CO., 64 E. 25th Street, Dept. 112, Chicago, Ill “So,” murmured the renowned Seior suavely. “It is so vital, so brilliant, so—so alize—if you know what [ nm said another. “So, so.” murmured Ibafez as if be were soothing a ruminant Alderney “Every page is instinet with an i scribable fascination,” said a third “So-e-0," cooed the Castilian “Which of your books do you prefer? Didn't you really write the * Yours Visiters*? How do you like America? Have you learned the shimmy? What do you think of American women? Have you had a cocktail?” The Sefior, polyglot that he was, a it? swered all questions at once. ew oe “So-0-0-07" he sibilated —archly blandly and benignly. CAR B U R ETO R “ Ladies,” announced a voice emergiss comicbooks.com