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Life, 1920-01-08 · page 5 of 44

Life — January 8, 1920 — page 5: what you’re looking at

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Life — January 8, 1920 — page 5: Life, 1920-01-08

What you’re looking at

This page contains no political cartoon or satire. The left column features a serious poem titled "Apostasy" by Berton Braley, critiquing intellectual pretension and superficiality among the upper classes—themes common to 1920s social commentary. The right side is entirely a **Pepsodent toothpaste advertisement**. The ad promotes a new film-dissolving dentifrice, claiming it removes the "slimy film" that causes tooth decay and discoloration. It emphasizes scientific validation ("approved by high dental authorities") and offers a free 10-day sample tube. This represents typical early 20th-century advertising rhetoric: marketing a product through pseudo-scientific claims and appeals to expert authority—methods now recognized as common in vintage advertising but relatively novel then.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Oo Ss SF “seo FT “ETRE: Apostasy i run about lately with folk intellec- tual, Minds that are flashing ‘And clashing In strife, Making me feel like a worm ineffectual, Only much slower And lower In lif In such a ed air I've been terrified, Reft of opinion, A minion So small That—it is risible—I am not visible Under the eyebrows. Of highbrows At all. So I am homesick for lowbrows Or nobrows, Average people of standard design, Down with supernal minds! Mix me with vernal minds, Ladies'-Home-Journal minds Something like mine! Tam exhausted by flights conversational, Wearied by phrases Like blazes Of fire. Take me away from these tests cerebra- tional, My brain is spinning, Beginning To tire; Perish such vertigo; back I prefer to go With those who shine not 1 pine not A jot, Dull, unsulphitic folk, non-analytic folk, Minds of the kind that I find that I've got. Yea, Iam joyously spurning All learning, Saily forsaking the heights I've been shown, Farewell to super-minds, Come, let us group our minds, We who are frankly bromidic in tone ; All us stagnating folk Non-coruscating folk Talking of commonplace things we have known, benighted minds, 'd-Bell-Wright-ed_ minds, svish and static minds, Calm and phlegmatie minds, Unacrobatic minds—just like my own! Berton Braley. Ready to Oblige Mistress: Now, Ada, I want you to show us what you can do to-night. We have a few very special friends coming for a musical evening. Cook: Well, mum, I ‘aven’t done any ingin’ to speak of for years, but as you insists upon it you can put me down for “The ‘Oly City"! —London Passing Show. Tiere is never any lack of govern- ment except at the times we need it badly. —Kansas City Star. A Woman’s Srila. Should Reveal Glossy Teeth All Statements Approved by High Dental Authorities It is Film That Clouds Them That slimy film which you feel on your teeth is the cause of most tooth troubles. It clings to the teeth, enters crev- ices and stays. The tooth brush does not endit. The ordinary tooth paste does not dissolve it. So it continues to mar the beauty and to wreck the teeth. That film is what discolors—not the teeth. It is the basis of tartar. It holds food substance which fer- ments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. That film is the teeth’s great en- emy. So dental science has for years sought a way to end it. Now an efficient film combatant has been found. It has been proved by care- ful tests. And now leading dentists all over America are urging its daily use. Supplied to All Who Ask For home use this method is em- bodied in a dentifrice called Pep- sodent. And to show its effects a 10-Day-Tube is sent to anyone who asks. This is to urge that you get it. Pepsodent is based on pepsin, the digestant ofalbumin. The film is albuminous matter. The object of Pepsodent is to dissolve it, then to day by day combat it. This method long seemed impos- sible. Pepsin must be activated, and the usual agent is an acid harm- ful to the teeth. But science has discovered a harmless activating method. And now active pepsin can be daily used to combat this viscous film. Able authorities have made con- vincing clinical and laboratory tests. Now everyone is asked to make a home test and see what Pepsodent does. Compare the results with the methods you are using. See the change in ten days. Then decide for yourself if this new method is best for you and yours. Cut out the coupon now. Pepsade Oo PAT. OFF. ni The New-Day Dentifrice Now advised by leading dentists everywhere See What It Does Send this coupon for the 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the slimy film. See how teeth whiten as the fixed film dis- appears. These effects are most impor- tant—prove them. Ten-Day Tube Free . THE PEPSODENT COMPANY, Dept. 942, 1104 S. Wabash Ave., Chicago, IIL Mail 10-Day Tube of Pepsodent to Address....... seeees comicbooks.com