Life — January 8, 1920 — page 4: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 52 This page bids farewell to Prohibition, which ended on January 16, 1933. The "Never Again!" headline and poem mock the era of alcohol restrictions, listing banned drinks—claret, beer, cocktails, whiskey, and rum—that Americans will supposedly never taste again. The satirical text mourns "wetness" (pro-alcohol sentiment) with mock solemnity. The surrounding illustrations show figures in various states of intoxication or revelry, emphasizing the chaos and excess associated with both Prohibition's enforcement and its repeal. The bottom section announces Life's "Never-Again Number" celebrating the end of Prohibition, positioned as hopeful news. The page also includes subscription advertising, typical of the magazine's format.