Life, 1920-01-08 · page 4 of 44
Life — January 8, 1920 — page 4: what you’re looking at
What you’re looking at
This page bids farewell to Prohibition, which ended on January 16, 1933. The "Never Again!" headline and poem mock the era of alcohol restrictions, listing banned drinks—claret, beer, cocktails, whiskey, and rum—that Americans will supposedly never taste again. The satirical text mourns "wetness" (pro-alcohol sentiment) with mock solemnity. The surrounding illustrations show figures in various states of intoxication or revelry, emphasizing the chaos and excess associated with both Prohibition's enforcement and its repeal. The bottom section announces Life's "Never-Again Number" celebrating the end of Prohibition, positioned as hopeful news. The page also includes subscription advertising, typical of the magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Never Again! Farewell, a long farewell to all our wetness; Farewell the claret red, the milder beer, The cocktail bland, the bubbling, buoyant wine. Farewell the rickey sweet, the whisky sour, And all the stern seductiveness of rum. But— While there's Lire there’s hope, and so the next number will be devoted, more or less, to the 16th of January. It is called The Never-Again Number. Not Too Late for This One The beginning of the year is the time for good resolutions. A very good one to make and keep is to subscribe for Lire, and be sure of seeing all the special VEY TVS fo “Special ie rs “ Enclosed find Ore Dol- lar (Canadian St. 23, Foreign $1.26). “Send Lire for three months to numbers as published. ter selection can be made, Open only to bscribers; sub- For birthday and wedding gifts no bet- arptions Nawed at Gan LIFE, 17 West 31st Street, New York. 117 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) y; SS | comicbooks.com Du Ye