Life, 1920-01-08 · page 33 of 44
Life — January 8, 1920 — page 33: what you’re looking at
What you’re looking at
This is primarily a **vehicle advertisement**, not political satire. The Winton Company uses post-WWI testimonial marketing to promote their automobiles. The "cartoon" is a stylized illustration of a Winton Six limousine with passengers, depicting it as a luxury closed car. The ad's central claim: these vehicles proved their worth under extreme military conditions in France and Europe during World War I. **The pitch to modern readers:** Rather than satirizing anything, this leverages military credibility. Major General Cronkhite's endorsement—15,000 miles with "never a moment's delay"—attempts to rebrand the closed car from mere "distinguished social vehicle" to reliable military equipment. The ad lists body styles (Sedan, Victoria, Town Car, Limousine) as options, targeting affluent buyers who could afford both the car and the social status it conveyed. This reflects 1920s advertising strategy: use wartime heroics and technical achievement to sell consumer goods to a post-war, prosperity-minded American audience.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Heat huey ani I sami) ~ Never a Delay Sedan TT automobiles used by United States Army Generals over there were closed cars, many of them Winton Six limousines; and the work they performed under the severest tests—weather of every Victoria sort, war-worn and shell-ripped roads, practically continuous running, without lights at night—is the best proof that the closed car is much Town Car more than a distinguished social vehicle. Major General Cronkhite, U.S. A., who served in France, Belgium, Limousine Alsace-Lorraine, Italy, Luxemburg and Germany, driving as near to the front as a motor car could go, reports that his Winton Six limou- sine traveled 15,000 miles and that “thruout this entire period I never suffered a moment’s delay.” May we send you literature ? The Winton Company 92 Berea Road, Cleveland, Ohio, U. S. A. Winton Oil Engines (belt drive) for isolated power plants, and Winton Oil-Engine Generating Sets are produced by the Engine Works of the Winton Company. . Write us your needs. comicbooks.com