Life, 1920-01-01 · page 46 of 48
Life — January 1, 1920 — page 46: what you’re looking at
What you’re looking at
This is a **car-top advertisement**, not political satire. The page features an ad for Chase Drednaut Motor Topping—a protective coating for automobile convertible tops. The image shows a vintage car in heavy rain at night, visually demonstrating the product's value proposition: protection "at all times" against weather elements. The dramatic stormy setting emphasizes durability and water resistance. The ad targets car buyers considering new purchases or re-topping needs, acknowledging the product is "costly" but justified by longevity and appearance. Chase & Co., based in Boston with offices in major cities, positions itself as industry leaders "since 1847." There is no political commentary or satirical content—this is straightforward period advertising leveraging atmospheric imagery to sell automotive maintenance products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(ASE of DNA, Topping affords protection at all times. When purchasing your new car of re-topping, give heed to its top. Specify Chese Dred- naut and have no regrets. Though costly, Drednaut is not an extravagance, owing to the sterling qualities of durability permanent rich appearance. | L.C. CHASE 4&CO., BOSTON MEW YORK DETROIT CHICAGO GAN FRANCISCO Leaders tn Me tar ” Sine ta comicbooks.com