Life — January 1, 1920 — page 45: what you’re looking at

What you’re looking at

This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for the Cole Motor Car Company of Indianapolis, promoting their "Aero-Eight" automobile model (shown as a "Tourster" — an open-air touring car). The ad's headline claims "A Forecast of Future Fashions," suggesting the vehicle represents advanced automotive design. The notation "15,000 Miles on Tires" appears to be a durability claim — likely touting tire longevity as a selling point, which would have been a significant concern for early automobile buyers. The company tagline, "Creators of Advanced Motor Cars," emphasizes technological innovation. This appears to be a vintage automotive advertisement, not satire—typical of early 20th-century trade magazine advertising that emphasized mechanical superiority and future-oriented design.