Life, 1920-01-01 · page 41 of 48
Life — January 1, 1920 — page 41: what you’re looking at
What you’re looking at
This is a straightforward advertisement, not a political cartoon or satire. W. & J. Sloane, a luxury furniture and floor covering company, promotes their carpet offerings to interior decorators and wealthy homeowners. The page features two carpet samples—a plain patterned design (top) and a figured floral design (bottom)—illustrating their product range. The ad argues that plain carpets complement varied furnishings while patterned carpets enhance simple décor. It's typical early-20th-century magazine advertising targeting the affluent market, with locations in New York, Washington D.C., and San Francisco. There is no satirical content or social commentary present—merely commercial promotion of home furnishings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PLAIN and FIGURED CARPETS THe Floor Covering is the foundation and therefore one of the most important factors of the decorative scheme. If the furniture, hangings and decorative objects are varied and interesting, they _are set off to best advantage by a Plain Color Carpet, which also provides the necessary element of rest. If the appointments are simple in character, a Figured Carpet often supplies the decorative feature. We are prepared to meet practically any requirement as to color, design and quality. Inquiries invited. W. & J. SLOANE Floor Coverings Furniture Makers FIFTH AVENUE & FORTY-SEVENTH STREET, NEW YORK Washington. D. C. San Francisco, Cal comicbooks.com