Life, 1920-01-01 · page 40 of 48
Life — January 1, 1920 — page 40: what you’re looking at
What you’re looking at
This page contains a **Pall Mall cigarette advertisement** (left) alongside **satirical content** (right) that uses dark humor to critique Prohibition, which was likely recently enacted or being debated. The ad ironically claims the cigarettes have "good taste" and appeal to "people of refinement"—typical luxury marketing language. The right side contains **"Suitable Scripture for Prohibition,"** where the editors sarcastically quote Bible passages *supporting* drinking to mock Prohibition advocates who also cited scripture. The passages range from condemnations of drunkenness to commands to give strong drink—highlighting the biblical contradictions Prohibition supporters ignored. Below that, **"Maybe They Need the Practice"** satirizes Einstein's theory of the fourth dimension by suggesting astronomers practicing complex calculations might become as skilled as tax experts—a jab at how Prohibition-era government was creating new bureaucratic jobs and financial complications. The overall tone: Life magazine was mocking Prohibition as hypocritical, economically disruptive, and scripturally unsupported.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS SS oe PALL MALL FAMOUS CIGARETTES ty ¢ — Ss WHY are they good taste? 9, because Rd 4 WHILE OTHERS MAVE RED THRUST UPOS THEM their excellence has made people of refinement and disctimination accept them for their own. any () I Suitable Scripture for Prohibition OE unto him that giveth his neighbor drink, that puttest thy bottle to him, and makest him drunken also.”"—Habakkuk 2:15. “For as ye have drunk upon my holy mountain, so shall all the heathen drink continually ; yea, they shall drink, and they shall swallow down, and they shall be as though they had not been” —Obadiah 1:16. “Awake, ye drunkards, and weep; and howl, all ye drinkers of wine, be cause of the new wine ; for it is cut of from your mouth.”—Joel 1:5. “The people Bowed down upon ther knees to drink water.”—Judges 76. “Give strong drink unto him that is ready to perish.”"—Proverbs 31:6. Maybe They Need the Practice S° far as appears, the main result of the Einstein theory of a fourth dimension (time) in astronomy and elsewhere would be to impose new jobs of calculation upon the astrono mers. But astronomers, as a rule, have not had to go very deep into income-tax calculations. With all this new prac tice they may come to be almost 3) good mathematicians as the experts i banks and elsewhere who tell helpless] folk with incomes how much th probably owe the government. == . - Conveniently packed in boxes of 10, 50 and 100 for Club, Home, and Office. Plain or cork. 4 oc “THEY ARE GOOD TASTE” = =4 we == At, .2 Ty) O) comicbooks.com