Life — December 25, 1919 — page 5: what you’re looking at

What you’re looking at

# Page Analysis This page is primarily **advertising**, not editorial content. The top advertises **Maillard Cocoa and Chocolate Confections** (established 1848), located at Fifth Avenue and 35th Street in New York, showing their storefront. The lower left contains a cartoon labeled "Ghost of Fox: I'M NOT THE ONLY ONE THAT GETS SKINNED!" The figure appears to be a ghost, likely referencing a fox—possibly satirizing someone nicknamed "Fox" who was financially ruined or "skinned" (a period term for being cheated or losing money). The exact historical reference is unclear without additional context. The right side advertises **Applin Apple Juice**, presented as a sophisticated beverage "served like champagne wherever good drinks are appreciated." The page reflects early 20th-century advertising aesthetic and likely dates to that era.