Life, 1919-12-25 · page 4 of 37
Life — December 25, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement for Life magazine**, not a political cartoon. The main illustration shows a Boston Terrier or similar small dog reading a copy of Life magazine, with the caption: "ISN'T IT A FUNNY FEELING WHEN YOU SEE YOUR OWN PICTURE IN THE PAPER?" The joke is straightforward: the dog is humorously depicted discovering its own image published in Life, playing on the relatable human experience of seeing oneself in print. The ad emphasizes Life's broad appeal—promising "Sporting Number, an Under-Dog Number, a Snobs' Number and a Dull Number"—suggesting there's content for every reader type. The "Special Offer" at bottom promotes subscription as an "After-the-Holidays Gift" at $5 yearly. This is largely **commercial content disguised as editorial humor**.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ISN'T IT A FUNNY FEELING WHEN YOU SEB YOUR OWN PICTURE IN THE PAPER?” And isn’t it a tranquil feeling when your name is en- rolled as a regular subscriber to Lire? You will see some part of yourself reflected in every issue. For example, among our coming numbers will be a Sporting Number, an Under-Dog Number, a Snobs’ Num- ber and a Dull Number. Even Lire is dull at times, and the event must be dully celebrated. These special numbers have been temporarily postponed by the strike. Beginning with the new year, Lire will be bigger, brighter and better than ever, Special Offer Enclosed find One Dol. lar (Canadian 1 Foreign ad Lire jonths to That After-the-Holidays Gift For the friend you overlooked or whose Christmas present came to grief, what could be better than a subscription to Lire? Then you and he both will Open only to new subscribers; no sub start the New Year right. scriptions renewed at this rate, LIFE, 17 West 31st Street, New York. 115 One Year, $5.00, (Canadian, $5.52; Foreign, $6.04.)