Life, 1919-12-25 · page 35 of 37
Life — December 25, 1919 — page 35: what you’re looking at
What you’re looking at
This is a full-page advertisement, not political satire. It promotes Prince Albert pipe tobacco as a Christmas gift for men. The ad uses sentimental holiday framing—depicting wrapped tobacco packages under what appears to be a Christmas tree—to market smoking as the ideal masculine gift. The copywriting employs exaggerated, flowery language ("tank-of-thanks," "smoke-happiness") typical of 1920s advertising, promising that gifting Prince Albert will create family joy and contentment. The ad emphasizes the product's appeal through appeals to male pride: watching him smoke his pipe, the gift's directness and comfort, even the "patented process" that prevents tongue-bite or throat-parch. The closing tagline calls it "the national Christmas joy smoke." This reflects the era when tobacco advertising was unrestricted and smoking was widely marketed as wholesome, masculine, and family-friendly—a stark contrast to modern health awareness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
to know eeping friends Wilson man er \mericar , simple ; entries t to the vie with thin the younger will be iF neigh through to pros hings of ill cause preseet s you to joy. the ou have BOOK” ications his ex money helping of their the per ** which ands. of ged this ow pro account business pount it ainst it ou want dollars | letter, N nter my for one fter re gazing OW that low-on-luck feeling will peel off Ais mind when the happy-handout- happens Christmas morning; and, his keen eye sights the stage all set with the pound crystal glass humidor of Prince Albert tobacco gowned in the glories of a radiant holi- day rainbow! ‘Turkey takes to the tall timbers compared with the all-star-feast you spread so temptingly before his smokeappetite! FDRINCE ALBERT, for Christmas, lands on a man’s tank-of-thanks like a spill-of- snow when the sleigh-bells are rusty from lack of jingles! P. A. as a man gift is the high-sign, the last word, the directest route to his comfort, his contentment, his smoke- happiness! It’s the touch-that-lifts-the-lid; that takes the awkward angles out of the evergreen-and-holly atmosphere and makes the whole family on both sides think and talk in.one language! U OU'LL enjoy seeing him fuss his old jimmy pipe, all-brimful with Prince Albert! Or, getting his “rolling his own!” Never was such a delightful makin’s cigarette as P. A. supplies. He can smoke the limit with Prince Albert for it can't bite his tongue or parch his throat! Our exclusive patented process fixes that! He'll just want to get thirty-six-smoke-hours out of the legal twenty-four, that’s all! ILL his smokecup to overflowing! Prince Albert is the glad-gift, the holiday-hunch that will hum him a smoke te-de, te-dum long, long after Christmas is but a merry memory! national Christmas joy smoke some poun REYNOLDS FOBACCO CO. Winston-Salem, N M, J. Keyoulds Tebaves ¢