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Life, 1919-12-25 · page 34 of 37

Life — December 25, 1919 — page 34: what you’re looking at

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Life — December 25, 1919 — page 34: Life, 1919-12-25

What you’re looking at

This Life magazine page contains two distinct items: **"Play Up!" Editorial**: A brief article urging post-WWI social unity and teamwork. It warns that profiteers, grafters, and saboteurs are fragmenting society, and references Germany's threat ("crack out one home run after another"), suggesting anxiety about postwar instability. **"How Riches Came to John Wilson"**: A feature story promoting *Dick's Thrift Book*, a household budget ledger. The narrative presents Wilson as a mystery—a modestly-paid wholesale worker who mysteriously keeps pace with wealthier friends. The "secret" is revealed: systematic financial record-keeping using the advertised budget book, which allows careful allocation of income across categories (food, rent, clothing, etc.). The story functions as thinly-veiled advertising, positioning the product as the path to financial respectability and middle-class status. Both pieces reflect post-WWI American concerns: social cohesion and individual economic security through systematic discipline.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

dance and son; eyed the phonograph- right along” zliminating the annoyance OF jut t run-down machine at your holiday fes- tivities An Ideal Xmas Gift The MOTROLA, electrical seli-winder, can be instantly attached to any phono: graph, so simple a child may operate with- out fear of over-winding and is indispens- able to every phonograph owner. Sold at leading phonograph shops everywhere, ora postcard will bring dealer's name to JONES-MOTROLA, Inc. 29 West 35th Street, New York $7 East Jackson Boulevard Chicago 315 South Broadway THE PEST WHO REPEATS THE JOKES “AIG.” admitted the returned soldier, ‘I never went over the top or even got to the first-line trenches, but | want to tell you I was in séme hot «ngagements, all the same. Every time the mail was distributed [| had to fight for my Lire.” Play Up! O baseball team, family enterprise or people ever won out without team work, The world to-day is suffering from the absence of team work. Nobody agrees with anybody else about anything. Chaos will get us all we don’t look out. The profiteer, the tip-grafter, the saboteur are everywhere. Socicty has become centrifugal. To paraphrase, life is a sphere with its circumference everywhere and its center nowhere. Who ‘is picking the rag-carpet of civilization to pieces? There is no team work among the old All nd industrial, militarist and socialistic Germany bides her time to crack out one home run after an- other. Play up! owRiches Cameto John Wilson “WE who were John Wilson’s most intimate friends knew almost to a dollar the state of his finances. We knew his position in Daw son’s wholesale house could not pay him more than $30 a week. When he married Mary Me Connell he wedded a poor girl, and we were cer- tain that John, his wife and their two kiddies did not have ‘an income from all sources, of more tha yoo a year. if they had that! “Yet John and Mary seemed to have not the slightest trouble in keeping up with our set, where the average salary of the men was at least $5,000 a year. John dressed himself as neatly iny of us; his wife wore good clothes tage he was buying was in a good neighborhood and was kept up as well as any home in our town; his children were always dressed daintily and went to the same school our children. Over and over again we wondered how John and Mary managed to do it, especially when the cost of living went higher and salaries stayed about the same. “Dave Murray thought he was doing overtime work. One night when we were calling on bim, and Mary and my wife were in the pantry pre- paring the ‘eats,’ [| told John that [ envied him his power to make a dollar go a long ways. We had been friends from boyhood and he did not hesitate to tell me just how he managed. THE SECRET “The whole secret in a_well-thumbed vol- ume, ‘DICK’S THRIFT BOOK,’ that he had on the table. He opened it for 1 saw that it was an easy, money-saving system of household accounts. A daily record was kept in it in both John’s and Mary's handwriting. The idea was not new to me. I had seen such a system adver tised many times and had made up my mind to try it myself, but while I pondered John ed, The page was ruled off so that one could show just how much money the individual or the family spent for clothes, food, rent, fuel, church contributions, amusements, etc. The monthly or yearly income was apportioned between all of these various expenses, so that John and Mary knew at the end of each week whether they were spending more than they should for a certain i and if such were the case, could lessen ir future expenses to keep the balance even. “The best part of it was that there were depart- ments for saving and insurance. Part of every week's salary s divided among all of these necessities of life, but the bank and the insurance company yot their portion. Thus Y fen did not have to worry about the future and managed to live just the way he had planned at the beginning of the year. “John told me that the scheme had worked among friends of his who were earning as low as $1,000 a_year. He joked about my well-known habits of spending money for everything tha came along, and he told me that if 1 would ado; his system I would make my salary go twice as far. I laughed, but I went away that night and had a serious talk with my wife as to whether this was not the way to restore our dwindling bank account “I sent for ‘DICK’S THRIFT BOOK.’ and 1 have used it long enough to know that I am going ‘DETER J. CARBY, PRINTER to get rid of a lot of financial worries and to know that Iam going to enjoy my adventures in keeping personal accounts. I am advising all of my friends to get started on the track shrewd John Wilson started me on,” This man's story sto every man, woman or child. In the past year over a hundred Americar schools have begun to instruct pupils in habits of per q sonal thrift through keeping systematic but simple accounts, ‘THE FUN OF SAVING The few minutes a day deyoted to making entries “DICK'S THRIFT BOOK” bee ort to the members of the household. They begin to vie with cach other in keeping their expenditures within the bepods set for them, Besides, it furnishes the younger mémbers with an object-lesson in saving that will be invaluable to them in future years ile your neigh bors are living extravagantly, you are building throug this money-saving account book a sure road to pr rity and future enjoyment of the good things Don’t think, however, that this book will cause you to go without things that add to your presest oyment of life. On the contrary, it enables you to ake provision for them, and you can enjoy. the jovies, books. vacations, ete., knowing that you bave not “robbed Peter to pay Paul.” THE AUTHOR The man who originated “DICK'S THRIFT BOOK’ is A. Blaikie Dick. Secretary of McClure Publications Here is a high-salaried expert who puts all of bis ex Yftience at, your command to help you save money le has made a success of his own life and is helping thousands of other peuple to make a success of their lives, A number of vears ago he organized the per al account book, “Where The Money Goes,” which is now being used by thousands upon thousands of thrifty persons. He has perfected and enlarged this system to meet present conditions, and bas now prv duced the simplest and most comprehensive account book on the market. SEND NO MONEY “DICK’S THRIFT ROOK" comes to you on proval with McClure’s Magazine without your paying one cent in advance. Keep it for five days and note how easily it can be applied to your personal business or household expenditures. Estimate the amount it will save you in a year. If you decide against it send it back and the matter is closed. If you wact it send us $4.00 in payment {or this book and a ye subscription to McClure’s Magazine, which in itse will sell in 1920 for $2.50 a year. McClure's for 1 tributors Booth Tarkington, inger, Maximilian Foster, je Kerr, and scores of authors same calibre. Every day you do without the book means an actual motiey lost to you. It means doll in your pocket to mail the coupon, or a letter, RIGHT NOW! FREE EXAMINATION—MAIL COUPON McCLURE’S MAGAZINE, 76 Fifth Ave., New York, N.Y. tlemen end me “DICK’S THRIFT BOOK” and enter my subscription to McCLURE’S MAGAZINE for one year. I will send you $4.00 within s days after re ceipt, or return the book, in which case my magazine subscription is to be canceled, or payment adjusted— whichever I wish Name ..