Life, 1919-12-18 · page 54 of 56
Life — December 18, 1919 — page 54: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not political satire. It promotes Tom Wye brand knit jackets manufactured in Winchendon, Massachusetts. The page features four illustrated figures wearing the jacket in outdoor/sporting contexts—reflecting the product's marketing as suitable for "smart women and red-blooded men" engaged in outdoor activities. The ad emphasizes practical benefits: warmth without bulk, stylish appearance ("swagger style"), and durability ("sturdy serviceableness"). The language and imagery are typical of early 20th-century advertising, using aspirational appeals to attract consumers. There is no satirical commentary or political content visible on this page—it's purely commercial promotion appearing in Life magazine's advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Som KNIT JACKET y OU will sce Tom Wye Knit Jackets wherever smart women and red- blooded men go in for the keen pleasures of outdoor sports. They give the comfort and warmth of an extra coat, without its bulk- iness; they have a swagger style and a sturdy serviceableness. Haberdashers and men’s furnishing departments of the better stores can show them to you in a wide range of blurry heather mixtures and plain colors in a variety of models, If your local store hasn't the Tom Wye Jacket, send for our catalog Tom Wye, Inc., Winchendon, Mass.