Life, 1919-12-18 · page 53 of 56
Life — December 18, 1919 — page 53: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Nunnally's candies, a Southern confectionery brand from Atlanta, Georgia. The page uses decorative classical framing (ornamental columns, garlands) to suggest elegance and quality. The central oval vignette depicts what appears to be a Southern domestic or social scene, reinforcing the brand's "Southern quality" positioning. The ad emphasizes two specific candies: Dipped Pineapple and Parfait Cocoanut, describing them in luxurious language ("treasured," "finest chocolate"). The "$2.50 'Box Bountiful'" mail-order offer targets affluent consumers who can afford premium confections. This reflects early 20th-century marketing that leveraged Southern regionalism as a marker of refinement and tradition—positioning Southern-made goods as desirable luxury items to a national audience.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Southern quality expressed in Candies” is a phrase singularly suggestive of NuNNALLY’s— tempting, delicious as Southern cooking itself. NUNNALLY'S may be bought at the better drug and candy stores everywhere. To lovers of fine candies, however, who have not yet had the fortune of making the acquaintance of NUNNALLYS, a 21b. “Box Bountiful” (as illustrated here) will be mailed, postpaid, on receipt of $2.50. The Nunnally Company Atlanta, Georgia Dipped Pineapple Fragrant pineapple, treasured up in rich chocolate. Parfait Cocoanut A soft cocoanut center, covered with vanilla caramel; with the added zest of finest chocolate —but two of the delights of the "Box Bountiful.” comicbooks.com