Life, 1919-12-04 · page 9 of 80
Life — December 4, 1919 — page 9: what you’re looking at
What you’re looking at
This is primarily **advertising content** for Waltham watches, not political satire. The page features: **Left side:** A stylized advertisement header promoting Waltham as "the scientifically built watch and the foreign built watch," with decorative typography and a watch illustration labeled "The Riverside" ("the most desirable moderate price watch in the world $30 and up"). **Top:** Three illustrated panels labeled "Christmas Life" showing winter/holiday scenes—appears to be thematic holiday imagery. **Right side:** Educational marketing copy explaining Waltham's precision engineering, temperature-adjustment capabilities, and manufacturing superiority over European competitors. **Bottom:** Large branding text: "WALTHAM: THE WORLD'S WATCH OVER TIME" This is **nationalist marketing**, emphasizing American manufacturing excellence during an era (likely early 20th century) of growing competition with European watchmakers. The "facts you should know" section directly argues why consumers should choose American-made Waltham over imported watches.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Facts You Should Know Before Buying a Watch Ti Waltham Watch enshrines the abso- djust lute genius of American watchmaking cov- ering nearly three-quarters of a century, and the Waltham Watch has continuously set for all the world an ever closer standard of precision performance. We have told you how the principal parts of the Waltham Watch are made — how they differ from the foreign-made watch, wherein they excel, and the mechanical wonders which the exclusively invented Waltham machin- ery add to this supremacy. We told you that the action of varying temperatures upon the delicate metal parts of a watch was the greatest enemy to accurate time-keeping, and how by a most skilful combi- nation of metals, expansion and contraction were counteracted. Now we are going to tell you of still more exclusive Waltham adjustments to positively insure the accuracy for which ‘Waltham Watches are famed. The Waltham Watch is unusual in being adjusted to three temperatures. You can carry it from the freezing to the temperate zone, or to the tropics, and it will give you a correct performance under these varying climatic conditions. At Waltham, watches are kept running in extremes of temperature for stated periods at an average thermometer reading of 40, 66 *nd 92. The variation is then adjusted and the watch so regulated that it will take you 1: .und the world on time. And no other watchmaker in Europe or America can boast the equipment necessary for these accurate adjustments. One could hardly imagine the use of a large refrigerating plant at Waltham, but that is what you see when you visit this important department — a F remperature” plant which tests your watch as it probably never will be tested by travel or change of residence. This is yet another reason for Waltham excelling the foreign-built watch. Another reason —_ why Waltham placed America’ First in watchmaking, and an unanswerable reason why The Riverside your watch selection should be a Waltham. ‘The emcee dependable wodarce brice This story ts continued in a beautiful booklet in which you will find a liberal watch education. $80 and up Sent free upon request. Waltham Watch Company, Waltham, Mass. WALTHAM THE WORLD'S WATCH OVER TIME comicbooks.com