Life, 1919-12-04 · page 7 of 80
Life — December 4, 1919 — page 7: what you’re looking at
What you’re looking at
This is a **Gorham Silverware advertisement**, not political satire or a cartoon. The page header reads "CHRISTMAS LIFE" and promotes Gorham's sterling silver products as ideal Christmas gifts. The image shows a silhouetted figure examining a display cabinet filled with silver serving pieces, bowls, pitchers, and decorative items. The accompanying text emphasizes that silver gifts symbolize "love or friendship" and represent "useful, enduring" tokens appropriate for Christmas. This is straightforward holiday marketing from The Gorham Company (Providence and New York), targeting affluent consumers seeking luxury gift items. The page reflects early 20th-century consumer culture and advertising conventions within *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
d from turbo of the ty bad swiftly e they in the nrob, nomest _- CHRISTMAS ce MOhristmas~ When The Gifts Are Opened ON the morning of Christmas Day, and through the years that follow, the true spirit of love or friendship which prompted the selection is reflected both in the happy face of the favored one and in the lustrous beauty of the silver gift. And thus it is that siloer—whether it be a tea service, a spoon, a pitcher, a cigarette case, or what not from the field of choice—has come to stand as the useful, enduring token of those tenderest thoughts which Christmas symbolizes. is sold by leading jewelers everywhere eto STERLING THE GORHAM COMPANY Silversmiths & Goldsmiths NEW YORK WORKS PROVIDENCE AND NEW YORK comicbooks.com