Life — December 4, 1919 — page 14: what you’re looking at

What you’re looking at

This page is primarily **advertising**, not political satire. It features a repeated message: "They work naturally and form no habit" — appearing in multiple text boxes of varying sizes in a cascading layout. The advertisement is for **Rexall** products (visible in the small illustration of a branded box with pills/tablets), sold at "the 5000 Rexall Stores only" at prices of 8 for 10¢, 24 for 25¢, or 60 for 50¢. The repeated, emphatic messaging about "no habit" formation suggests these are **patent medicines or over-the-counter remedies** marketed during an era (early 20th century) when addiction concerns around such products were becoming public awareness. The advertising strategy reassures consumers that unlike some proprietary medicines of the period, these Rexall products were non-habit-forming—a significant selling point at the time.