Life, 1919-12-04 · page 13 of 80
Life — December 4, 1919 — page 13: what you’re looking at
What you’re looking at
This is a **Lady Mary Chocolates advertisement**, not political satire. The ad exploits American soldiers' WWI experiences to market candy. The image shows a woman reading a soldier's letter from France, with flowers and chocolates visible. The tagline "The Kind He had in France" appeals to nostalgia and romance, implying Lady Mary chocolates matched what soldiers enjoyed abroad. The text states millions of packages were supplied to the U.S. Government "for use of 'the boys in France'" and shipped home on transport vessels. Each piece is wrapped in aluminum foil and packed in decorated tins. **The "satire"** (if any) lies in commercializing soldiers' wartime experiences—using their overseas service and romantic associations to sell luxury goods to American consumers at home.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Millions of packages of Lay #lary Chocolates were furnished the U. S. Government for use of “the boys in France,” and on the transports coming home. ‘ Each piece is wrapped in aluminum foil, stamped with the kind it contains, and all packed in a handsomely decorated tin —the chocolates being of the same fine quality as those “he had in France.” pound... 65c Send 25c¢ for sample 3-ounce pack- ye $1.00 age of these delicious chocolates. yee 1.25 Dealers THE CHOCCLATE PRODUCTS CO., Baltimore, Maryland Wanted Everywhere % % 1 comicbooks.com