Life, 1919-11-20 · page 34 of 46
Life — November 20, 1919 — page 34: what you’re looking at
What you’re looking at
**Main Content: Satirical Commentary on Fashion** The "Pinkness in the East" article mocks a London advertising campaign seeking 1,000 upper-class sportsmen to wear pink breeches and ruffled coats in public. Life's satire is subtle: the magazine pretends to endorse this as a civilizing force, suggesting that wearing pink breeches would literally *compel* men toward refined behavior—they couldn't engage in "wild riotings" or "uncultured revels" while wearing such delicate garments. The humor lies in the absurd premise that clothing choice determines moral conduct. It's satirizing both: - The Edwardian obsession with fashion as a marker of respectability - The naive belief that superficial displays of elegance improve society **Surrounding Advertisements** The page also features period product ads (Monel Metal golf clubs, Forhan's gum treatment, Herbert Tareyton cigarettes) typical of early 20th-century Life magazine layout. The satirical point: elaborate dress codes won't solve social problems—a commentary on class-conscious pretension.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pinkness in the East LONDON has advertised for one thousand sportsmen of good social position who are willing, on a given day, to burst out on the streets in new fashions which shall bring back color and line into masculine attire. One of the costumes in which they will do their bursting will consist of a blac frock coat with ruffles, pink breeches and silk stockings. n't seem as rusty on 0. My putter isn't rusty ¢ METAL. They never rust." HHESE are the clubs that are upsetting | tradition on course after course. Stand- ard weight clubs, bought in preference to steel clubs because they neither rust nor tarnish—and now in addition they are lower- ing scores from hole to hole because they have a pitch, balance and lie that are supe- rior to imported clubs for American courses. These qualities are permanent—no loss of metal, for they never need the buffing wheel, scouring or polishing. In response to insistent requests from hun- *>LIFE: There are great possibilities in this movement. The world has been tend- ing toward coarseness, crudeness and lack of restraint. If, however, ruffled coats and pink breeches can be made popular, the pendulum will, without doubt, swing the other way. When a man wears pink breeches, he must be careful. He cannot indulge in uncon- sidered actions or wild riotings or uncultured revels if he wishes to Monel Metal is a natural nickel alloy that is non-cor- rodible and is as strong as steel. It is used extensively for steam turbine blading, laundry and dyeing machinery, super-heated steam service, and innum- erable other uses where great strength and resist- ance to corrosion are im- perative dreds of players, this complete line of Monel Metal Rust-Proof Heads is now offered for general distribution—furnished shafted or heads only. Your dealer and professional should have a complete stock; them—otherwise we will accommodate you direct. Below are a few of the most popular models catalogs. check, money order or draft. if not satisfied. their jobbers will supply many others shown in complete Make your choice and remit by Money bac! Complete Catalogue oA Request MONEL METAL PRODUCTS CORP. Golf Club Department 16 Oak Street Bayonne, New Jersey By special arrangement complete shafted Monel Metal Clubs are furnished by the Burke Golf Co., Newark, Ohio. Z-10 PUTTER Head only $1.75 each Shafted $4.50 each General Distributors E-9 JIGGER Head only $1.75 each Shafted $4.50 each T is true that four of five people over fer] suffer from gum-shriei age, or Pyorthea (Riga scase). But manypey le even under thirr ave Pyorrhea. Wome! paeuetly after & aby comes, are peru arly subject toPyank At such time they cal not be too carcful aby their teeth. Pyorrhea co: with tender gums, with teeth become expoxd) decay at the base tiny” openings in 4 gums become the br ing places of disc germs which infect 4 joints—or tonsils: cause other ailments Beware of that fist p tenderness! Try F for the gums. It pos prevents Pyorthea, d ae paste will do th And Forhan’s cleas teeth scientifical Brush your tecth Tt keeps the teeth vbr 35e and 60c tube All Druggiss FORHAN C0. New York, N.Y FORHAN’S, Lit Montreal preserve untarnished the delicate blush of his nether garments. The roseate glow of pink bree in the East presages better things There's, somet! about them youll like- Ti tevt London Cigarettes Herbert Tareyton London Smoking Mixture Sample upon request | Falk Tobacco Co. Inc,-J786 Broadway, New Yop