Life, 1919-11-20 · page 33 of 46
Life — November 20, 1919 — page 33: what you’re looking at
What you’re looking at
This page contains **primarily advertisements and promotional content**, not political satire. The main content is a **U.S. Railroad Administration advertisement** promoting California as a winter tourist destination, listing activities (golf, tennis, polo, sailing, surfing, motoring, hiking). This reflects post-WWI efforts to boost domestic travel and railroad usage. The left column includes editorial commentary titled "A Prospectus for a New Paper," critiquing old-fashioned newspaper journalism (represented by Charles A. Dana's classical, erudite style) and advocating for modern "pep"—punchy headlines and accessible information. This satirizes the contrast between 19th-century serious journalism and emerging 20th-century mass media sensationalism. The lower advertisements for **Luden's Cough Drops** and **Cuticura** are standard commercial pitches. **No clear political cartoon or caricature is present.** The "satire" is mild editorial commentary on journalism styles rather than pointed political commentary. The page primarily serves as a vehicle for advertising and travel promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pinehurst greets its to its world-famed and unex- ’ ey R A rd = AS pastimes Ne this winter lifornia Golf- tennis - polo- sailing. surf bathing - motoring. hiking-horseback riding “and everything' gave ands amo- two want -Tit. A Prospectus for a New Paper I the old days the newspapers were eruite and tiresome; they carried Thousands of miles of perfect motor high- articles full of cl ical learning an quoted from classical scholars. The ways, through sunny valleys, and along typical editor of that day was Charles the seashore. . Dana, whose letters are full of . classical allusions. Where did he get For those who love the past, there is the that stufl? Give us action. Let’s take romance of the old Spanish days. “E Pluribus Unum” off our coins and put “Pep” on. Great resort hotels offer every luxury. In literature and distinctively’ in oe . * journalism, the present method is to En route visit the National Parks, National catch the eye with staggering head- | Monuments, and other winter resorts. lines and to follow with simple bits dled information. We make our "simple and avoid thoughts k ‘seal fist % ; more than an eighth of an inch deep. Ask the ticket agent to help plan your trip—or apply to Dit we areiill'ion hishurows | the nearest Consolidated Ticket Office—or address nearest ‘Travel je arerstl too highbrow. Bureau, United States Railroad Administration, 646 Transportation - | Bldg., Chicago; 143 Liberty Street, New York City; 602 Healey | Bldg., Atlanta, Ga. Please indicate the places you wish to see en Z route. “California for the Tourist® and other resort booklets, on request. -UNITED-STATES - RAILROAD -ADMINISTRATION - See Hawaii, too. The greatest impediment is our com- ed alphabet of twenty-six char Heal Itching Skin: acters. Get a new alphabet of colored | ‘e e symbols. A red, dripping hand can t ti stand for murder, a red flame for fire, I u cur , Bive quick relief to coughs and colds. Many factory workers use Luden's the year ’round. a purple skyrocket for the report of Ail arvest market prices. We shall need no . fa f = Pf MENTHOL of details. The thrill’s the thing. We | FOR MEN OF BRAINS COUGH won't have time to read any but this | OROPS kind of paper, anyway, because it’s go- IGARS 1 GIVE QUICK RELIEF ing to be increasingly difficult to catch ps “MADE AT KEQoifis55cks.com the dollar and put salt on its tail.