Life, 1919-10-23 · page 6 of 36
Life — October 23, 1919 — page 6: what you’re looking at
What you’re looking at
This page contains two advertisements rather than editorial cartoons or satire. The left side advertises **Listerine**, marketed as "The Safe Antiseptic" by Lambert Pharmacal Company (St. Louis). The ad explains that Listerine is a boric acid solution that remains on skin surfaces, providing antiseptic protection without irritating tissues. A plate diagram shows the non-volatile contents left after evaporation, demonstrating the product's effectiveness for wound dressing. The right side advertises **Milo Violets**—delicately scented gold-tipped cigarettes (25 or 10 box, $2.90)—and **The Homestead**, a luxury resort in Hot Springs, Virginia, featuring an 18-hole golf course, natural springs, and health facilities at 2,500 feet elevation. Both are typical early 20th-century product and tourism advertisements with no satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LISTERINE | THE SAFE ANTISEPTIC Listerine is a saturated solution of boric acid; this substance, being non-volatile, remains on the surface to which Listerine has been applied after the liquid portions, containing Vol- atile oils and essences, have evaporated; thus affording pro- longed a:tiseptic protection without irritating the tissues or interfering with the natural healing processes. == RI IRS FTI Te The plate below represents the non-volatile contents of a bottle of Listerine as disclosed by evaporation, showing the extent of crystalization and thus explaining why Listerine is so successful as an antiseptic application and dressing for wounds. Manufactured only by Lambert Pharmacal Company Sz. Louis, Mo., U.S. AL CATELY SCE GOLD TIPS: BOX DELUXE OF 100 $030 4. ~ DELI Ifyourr dealer cannot a youwnite Dept MV © 1790 Broadway lew York ee to <a N the heart of the Alleghanies, 2,500 feet above sea- level, with every conceivable hotel comfort—and an ideal outdoor environment. The Homestead means va cation satisfaction to the most discriminating. Out-o'-door folks rejoice in the Homestead’s wonder- ful facilities for sport. An.18 and a 9 hole golf course, unsurpassed here or abroad. Smooth, hard tennis courts, swimming, and 200 Blue Grass horses. Natural springs and baths unexcelled for health-giving propertiés. Our booklet ts very tuteresting THE HOMESTEAD Hot Springs, Va- Christian S. Andersen, heshient Slanager comicbooks.conim