Life — October 23, 1919 — page 6: what you’re looking at

What you’re looking at

This page contains two advertisements rather than editorial cartoons or satire. The left side advertises **Listerine**, marketed as "The Safe Antiseptic" by Lambert Pharmacal Company (St. Louis). The ad explains that Listerine is a boric acid solution that remains on skin surfaces, providing antiseptic protection without irritating tissues. A plate diagram shows the non-volatile contents left after evaporation, demonstrating the product's effectiveness for wound dressing. The right side advertises **Milo Violets**—delicately scented gold-tipped cigarettes (25 or 10 box, $2.90)—and **The Homestead**, a luxury resort in Hot Springs, Virginia, featuring an 18-hole golf course, natural springs, and health facilities at 2,500 feet elevation. Both are typical early 20th-century product and tourism advertisements with no satirical content.