Life, 1919-10-23 · page 5 of 36
Life — October 23, 1919 — page 5: what you’re looking at
What you’re looking at
This is a **advertisement, not satire or political commentary**. It's a full-page ad from the Irish Linen Society (Belfast, Ireland) promoting linen products for formal occasions. The image shows a man in formal evening wear at an elegant dinner table, illustrating the "formal use" context mentioned in the text. The ad emphasizes that Irish linen's "age-old tradition and time-honored usage" make it essential for proper formal entertaining, particularly for holiday occasions like Thanksgiving and Christmas. The slogan "There is no substitute for Linen" appears in a decorative banner. The advertisement urges readers to purchase Irish linen early, noting supply is limited at better stores. This is straightforward product marketing, not political satire or commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ Ihore is NO substilute for | ) Mer cS Age-old tradition and time-honored usage, which find their reasons in the matchless virtues and beauty of True Irish Linen, render it essential to maintain a complete supply of linen for formal use. While there is a moderate quantity of the true Irish product now obtainable at the better stores, the needs for Thanksgiving and Christmas should be antici- pated by making early purchases of linen. BELFAST IRELAND CheTRISH LINEN SOCIETY Cmte Sat BELFAST IRELAND ag) comicbooks.com