Life, 1919-10-23 · page 31 of 36
Life — October 23, 1919 — page 31: what you’re looking at
What you’re looking at
The ad promotes Camel cigarettes from R.J. Reynolds Tobacco Company, emphasizing the product's "flavor and mellow body" and claiming superiority over competitors through its "blend of choice Turkish and choice Domestic tobaccos." The imagery shows cigarette packs and an open carton display. The tagline "You'll prefer Camels quality to premiums, coupons or gifts" suggests the company positioned itself as premium quality, contrasting with competitors offering promotional giveaways. **For modern readers**: This represents an era when cigarette advertising appeared openly in mainstream magazines without health warnings. The rhetorical claims (never tires your taste, no unpleasant aftertaste) would be legally prohibited today. The ad reflects early-20th-century marketing strategy emphasizing product quality and sophistication rather than the health concerns now central to tobacco discourse.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
F flavor and mellow body convey anything to you in day-after-day cigarette smoking, by all means know quickly what Camels provide in the way of the keenest enjoyment! Camels are unlike any other cigarette—entirely a creation that has proved a revelation to smokers. They are so refreshing in flavor, and so mild; yet, Camels have “‘body” that exceeds your most exact- ing demands. Camels charm is due to their quality and to their unusual and expert blend of choice Turkish and choice Domestic tobaccos. Once you know Camels you'll prefer this expert blend to either kind of tobacco smoked straight! No matter how liberaily you smoke Camels they never tire your taste. And, they never leave any unpleasant cigaretty aftertaste or any unpleasant cigaretty odor! Your true appreciation of cigarette enjoyment begins the day you start smoking Camels. You'll prefer Camels quality to premiums, coupons or §ifts, R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. sealed paper-covered carton. V recommend this carton fc office supply or when you travel. comicbooks.com