Life, 1919-10-23 · page 30 of 36
Life — October 23, 1919 — page 30: what you’re looking at
What you’re looking at
This page contains three distinct advertisements and an obituary, primarily serving as a commercial vehicle rather than satirical content. **Main Advertisement (WASCO):** Promotes an automatic heating system for home garages, arguing that driving your own car is preferable to crowded, unhealthy streetcars. This reflects post-WWI American automobile culture and class anxieties about public transit. **Obituary (Satirical):** A humorous piece announcing the death of "Post-haste"—a now-obsolete descriptive term. The joke satirizes how modern life (particularly postal service inefficiencies mentioned) has made the concept of speed meaningless. This likely references wartime disruptions to mail delivery (1918-1919 referenced). **Minor Advertisements:** Herbert Tareyton London Cigarettes, Luden's Menthol Cough Drops, and Fownes Gloves fill remaining space. The page reflects 1920s consumer culture: automobiles as status symbols, health consciousness regarding public spaces, and nostalgic humor about changing language and customs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OrDrive YouR OV Why crowd into a poorly ventilated, unhealthful street car day after day? Why run the risk of “catching” colds and grippe?” Why sacrifice your nerves so that you feel tired when you reach your office? Heat your garage this winter and drive your own car. The WASCO automatic regulator compels a con- stant, uniform hot water heat the coldest weather. Pipes and connections cut to fit. Any handy man can set up WASCO in a short time—no expensive steamfitter is necessary. Burns only a few cents worth of coal a day. ‘Write for handsomely illustrated catalog that gives endorsements written by Users in all parts of the country. It fully explains the fuel economy and automatic temperature regulation of WASCO, 42 Eastwood Sta. W. A. SCHLEIT MFG. Co. INC,“ sate N. ¥- Originators of special heating system for garage WASCO is also used for heating offices, stores, cottages etc. Some good territory open for live distributors, For the Thr a day on which he was not em In the winter of 1918 tion first occasioned gen His public appearances became fewe and further between, and it is said that his best friend, Constant Reader saw him only twice during the last sx months of his life. peculiar nature of authority deemed able to case was Dr. A. S. B being engage ments at public to devote his entir case, with the re: finally passed out of exist date above indicated. A post-mortem revealed that death was due to a gen eral hardening of the arteries d communication and debilitation of the postal system. NAME IN EVERY PAIR ‘ Those who sell Obituary Fownes Gloves DED: on September 12, in the do not have to Home for Obsolete Words, the f Lai formerly well-known descriptive term, | ‘orce or explain Post-haste. | The deceased was of their wares. English birth and was quite well 4 the known in that country during the S i nce | 777 L Xs coaching days of the eighteenth cen- Ya S Vd 2 tury. Emigrated to America with the buyers have found them Herbert establishment of the pony express, areyton | coming into national prominence with t h e b est of the perfection of the railway mail ser- London Cigarettes vice. Up until the period of his d e which began almost imperceptibly dur- Herbert Tareyton London Smoking Mixture ing the early months of 1918, the de- | G LOVES Sample upon request ceased had been of an exceedingly Falk Tobacco Co. Inc., 1786 Broadway, New York | robust physique, and there was never fOR MEN. WOMEN & CHILDREN comicbooks.com"