Life, 1919-10-16 · page 35 of 36
Life — October 16, 1919 — page 35: what you’re looking at
What you’re looking at
This is a full-page advertisement for Prince Albert pipe tobacco, not political satire. The image shows a man smoking a pipe, promoting the product as "the national joy smoke." The ad uses exaggerated, colloquial language ("between-us-man-talk," "jimmy-pipe-notion") to market tobacco to male smokers. Key claims include that Prince Albert eliminates tongue-bite and throat-parch through a "patented process," and that it provides superior smoking pleasure in both pipes and cigarettes. The ad also includes a product shot of the Prince Albert tin on the left side. This represents early 20th-century American advertising before tobacco health warnings—when smoking was openly marketed as a pleasurable, normal activity without regulatory restrictions. The emphasis on quality, flavor, and lack of harsh effects reflects contemporary marketing strategies for tobacco products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GRIMP cur red bogs, tidy red tins, handsome peand and half-poand tin humidors— ead-that classy, practical pound crystal less hamider with sponge moistener (op that lees the tobacco in zach perfect condition. R. J. Reynolds Tobacco Co. Winston-Salem, N.C. O use arguing about it, or making chin-music in a minor key! If you've got the jimmy-pipe-notion or cigarette rolling ’em idea cornered in your smokeappetite, slip in a few liberal loads of Prince Albert! And, you'll sign the longest lease you can hook up to on about the cheerfulest brand of in-and-out-door sport that ever did ramble up Broadway or down Lost Creek trail! Boiled down to regular old between- us-man-talk, Prince Albert kicks the “pip” right out of a pipe! Puts pipe pleasure into the 24-hours-a-day joy’us class, Gives smokers more fun to the RINGE LBERT the national joy smoke square inch than they, or you, ever dug out of a pipe before! Prince Albert makes a pipe or ciga- rette a peace party at both ends and the middle! Just hums and hums the soothingest symphony of smoke content that ever sifted its happy way into a man’s system! P. A. is so fragrant, so fascinating in flavor, so refreshing! And, you run plumb-fair against the astounding fact that Prince Albert can’t bite your tongue or parch your throat! Because, our exclusive patented process cuts out bite and parch! Why, you can’t get orders in fast enough to try to buy up the supply for a long, long spell! comicbooks.com