Life, 1919-10-16 · page 34 of 36
Life — October 16, 1919 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements from the early 20th century: 1. **Martin & Martin**: Mail-order shoe service offering custom footwear worldwide 2. **Motrola**: An electric self-winding device for phonographs, eliminating manual winding 3. **Faultless Night Wear**: Pajamas and nightshirts marketed for post-golf relaxation and muscle recovery 4. **"The Optimist"**: A small cartoon showing a man claiming his hiccups are cured—a humorous endorsement for the nightwear product The only satirical element is the tiny cartoon at bottom right, which uses gentle humor to sell the nightwear by joking that relaxation in quality clothing has therapeutic benefits. The page reflects early 1900s consumer culture: mail delivery services, emerging electrical conveniences, and leisure activities like golf as markers of modern life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Martin ¢& Martin Shoe Service by Post has been developed through years of experi- ence in dealing with a most exacting clientele in all parts of the world. No matter where you are, simply tell us your wants in shoes or boots for any occasion of street, dress or sporting wear and they will be supplied promptly and satisfactorily. If you are already a customer, no measurements are necessary. If not, self-measurement blanks will be sent. They are simple, accurate and easily used. Martin €& Martin Fine Shoes and Hosiery for Alen and Women » YorA: §83 Fifth Avenue & 1 East Thirty-fifth Street Chicago: 326 Michigan Avenue, South Place a record in position, Touchelectric button on Motrolaand on with the. dance eliminating forever the annoy- ance of a “run down” machine The MOTROLA — electrice self-winder —is the sim| . device on the market. It can be instantly attached, cannot injure the most expensive in- strument and is indispensable to every phonograph owner JONES-MOTROLA, INC. 29W. 35th St. STE. Jackson Bird. 315 Se, Broadway NEW YORK CHICAGO LOS ANGELES OLALLRS —We have a wanteral proposition to affsr V2 wnt? es. Ale ahs day on the gol cour when tense nerves and strained muscles yearn lor relaxation and rest- itis then the soft.soothing fabrics of generously o roportioned. carefully Finighed Faultless night: wear mean Re SINCE 18.81 cand Night Shirts Exceeds expectations Recommended by 11.886 dealers E.ROSENFELD & Co. BALTIMORE ANO NEW YORK The Optimist: sy jove! wotpinc ur My WaANvs TS WAY HAS COMPLETELY CURED MY HiccoUcit comicbooks.coma@)