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Life, 1919-10-16 · page 30 of 36

Life — October 16, 1919 — page 30: what you’re looking at

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Life — October 16, 1919 — page 30: Life, 1919-10-16

What you’re looking at

This page from *Life* magazine combines advertisements with satirical editorial content mocking the women's suffrage movement. The main text, "Our Husbands' Department," is written in mock-serious tone from a "Congress of Husbands" perspective. It satirizes anti-suffrage arguments by presenting husbands congratulating themselves for supposedly stopping women's dominance through their organization. The piece uses heavy irony—claiming husbands "saved the day" from inevitable female control—to ridicule the fear-mongering rhetoric actual opponents used against suffrage. The joke targets male anxieties about gender equality. By having husbands boast about preventing a female takeover that was never actually imminent, the satire exposes how exaggerated and absurd such fears were. The California winter travel advertisement and patent medicine ads (horse nails, Bell-Ans indigestion remedy, Biltmore hotel) are standard period advertising, contrasting with the editorial mockery. Overall, this represents *Life*'s support for women's rights through satirizing those who opposed them.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: ‘bl Ut. << ———— ears GS, ° The Ctre of Seeial Life Convenient lo Chealres and Shops THE BILTMORE | NEW YORK /, SS \ Our Husbands’ Department UR recent Congress of Husbands, which took place on Hoboken Heights, and which was attended by delegates from all over the world, was not only an event of international sig nificance, but inasmuch as it marked the end of the woman's movement in this country, we feel impelled to say a few words on the subject. We do this in the interests of science. We have received letters and tele grams from all over the world, congratt: lating us upon the successful outcome, and intimating in the strongest terms that had it not been for our work, the dominance of woman would have been inevitable. One customer writes “You have saved the day. Woman suffrage was growing with every hour We who know of the great work the Husbands’ Correspondence Bureau has done wish to send you greeting. Grate- ful husbands all over the land will praise you continually in their hearts.” While it is doubtless true that had it THE BREAKING OF A HORSE NAIL at a critical moment causes annoyance and BD orn) often needless expense and lors of time. EP rRadt) ,_ The valuable horses of the race tracks bave for years been shod with The Capewell nail. Itholds when put to a teal test Te wall prove best for shoeing your borses. THE CAPEWELL HORSE NAIL CO., Hartford, Conn. \oo > 6 BELLANS =’ | Hot water => Sure Relief BELL-ANS FOR INDIGESTION a ean ahd Wey * Make this a 4 ALIFORNIA a | Winter g 2 Run away from the snow, the cold and the coal bills, to where you may play golf and polo—where you may ride horseback, or motor over perfect highways. The sunshine, the bracing air, will help repair the wear of work and worry. You may live at resort hotels, inland or beside a summer sea. Or occupy your own bungalow. En route visit the national parks, national monuments, and other winter resorts. See Hawaii, too. Ask for booklets ‘‘Californiafor the Tourist’* and “Hawaii.’* Let the local ticket agent help plan your trip—or apply to the nearest Consolidated Ticket Office—or address nearest ‘Travel Bureau, United States Railroad Administration, 646 Transporta- tion Bldg. Chicago; 143 Liberty St., New York City; 602 Healey Bldg., Atlanta, Ga, Please indicate the places you wish to see en route, -UNITED-STATES - RAILROAD -ADMINISTRATION - not been for our humble efforts all might have been lost, we desire to state that there was no time when we did not have the situation well in hand. And now that the storm has passed, and the ladies everywhere are gradually and peacefully going back to their home tasks, it would, indeed, be unbecoming in us to glory in the victory. We should also like to point out and to emphasize the fact that, in spite of our triumph, every woman, as heretofore, will continue to be treated with respect and consideration. We con- fidently predict that, under the new r& gime, women everywhere will be even happier and more contented than ever before. We regard the whole affair as a mere incident, a pleasant diversion in the midst of our modern civilization, which served its purpose to interest and amuse us; not without its dangers, which we at 0 time underestimated. To ind ¢ our own calmness while it was going on, ¥e have only to state that in the midst of our campaign we ourselves managed to comicbooks.comly