Life, 1919-10-16 · page 29 of 36
Life — October 16, 1919 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a music advertisement page from Life magazine. The layout promotes three popular songs of the era as sheet music for home pianists: 1. **"Castles in the Air"** (by Ted Garton & Alfred Phillips) 2. **"Hawaiian Lullaby"** (by Dorothy Terriss & Ethel Bridges) 3. **"At the High Brown Babies' Ball"** (by Benny Davis, Sid Erdman & Ernie Erdman) The "jokes" are light promotional copy: calling "Castles in the Air" a "wonderful" dance tune, describing the Hawaiian piece's "sweet bewitching melody," and hailing the fox-trot as "the greatest dance-hit of the season." The page encourages readers to buy sheet music at Woolworth, Kresge, and similar stores, or phonograph records. This reflects 1920s-era home entertainment culture before radio dominated—middle-class Americans purchased sheet music to play themselves or listen to on gramophones.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| THEY say everybody builds castles in the air, We don’t know. But we DO know everybody sings “Castles in the Air. And dances’ Castiesinthe Air.” It'sa y song, with a wonderful fas- es in the Air” Be sure you get the original ———E YOU can almost hear the strumming of Hawaiian Guitars in the sweet bewitching melody of “Haw n Lullaby.” A dreamy waltz tune you will love —music to sing, harmonize and dance to with equal delight. is fascina- ting! Try it out, for yourself! “Hawaiian Lullaby” GET out those dance shoes— roll back the carpet, boys — we've got another “Strutters Ball"! The greatest dance-hit of the season is this new fox-trot— “High Brown Babies’ Ball,” the song they're sing- ing and jazzing and dancing all over America today. Try it 0" of the world of song and dence from the lips of singers on stage and cabaret —from jazz bands and orchestras, come these three wonderful new songs. They are HITS, tremendous hits in song centers all over Americ Why not enjoy them in your own home? Take this page to your piano and try them, On Sale Today at all music and department stores or at any W-olworth, Kresge, Kress, McCrory, Metropolitan or Kraft Store, Castles In The Air” cagaes Be Ae zed: Gorton LA eg Phillipe ber fap aS ‘ an always bold —— awaiian ma Litilabs- cuonvs Ly Dorothy Terriss & Ethel Bree es —that plain. tive nel — ==, : Filled with love acd t— —_——- porte eras As— the tes a F At the High = ‘Babies’ [ Ball BY BENNY DaviS SID EROMAN ane ERNIE EROMAN BloffArd wten 1 say “Lets go,babe”_ Shots’ For what it O v0 Feist. tne. N.Y. OTHER BIG FEIST SONG HITS: “Anything Is Nice if It “Freckles” “Jerry | “There's a Lot of Bluce |)” Comes from Dixieland” “TReew What It Means to | eyed D. bs “Chong” ; i Be Lonesome” Maryan. . ‘“Ragging the Chopsticks” | “Don't Put a Tax on the [i “1 Used toCall Her Baby” | Beautiful Girls” “Jazzola”™ sey” (K. | “Swanee Shore” 1Se a copy, 7 for $1 postpaid. Band or Orchestra, 25¢. Male or mixea voices, 15e. Ask your dealer for free copy of Feist's booklet of “Songs for Song-lovers’” atso supplied direct f you send dealer's name with 2c stamp. Published by LEO FEIST, Inc. Bldg., N. Y. CANADA: 193 Yonge Street Toronto, Ont. You cant go ( wrong with & Reh: vi wera “a” comicbooks.com