Life, 1919-10-02 · page 6 of 48
Life — October 2, 1919 — page 6: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Life magazine subscriptions**, not a political cartoon. The illustration depicts a futuristic vision titled "Somewhere in America—In the Near Future," showing multiple airplanes delivering copies of Life magazine to a rural landscape. A figure stands on a country road watching aircraft overhead. The satire is gentle: it promotes the idea that Life magazine will become so essential and widespread that delivery by airplane will be necessary to meet demand. The text emphasizes that subscribing is easier than waiting to purchase copies at "airplane stations." This reflects **early-20th-century optimism about aviation technology** and Life's confidence in its own popularity. The advertisement targets readers who don't want to miss issues of the satirical weekly.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To-day the world is largely up in the air. So is the man who has waited too long be- fore getting his number of Ye Better enter a subscription and make sure of having it each week. SOMEWHERE IN AMERICA—IN THE AR FUTURE AIRPLANES MAKING DELIVERIES OF THE LATEST ISSUE OF LIFE Subscribing to Lire, or ordering it in advence, will then be merely a matter of stepping into the nearest airplane station. In the meantime the Up-in-the-Air Num- ber is coming next week. Open only to new subscribers; no sob scriptions renewed at this rate. LIFE, 17 West gist Street, New York." One Year, $5.00. (Canadian, $5.52; Foreign, $6% comicbooks.conmaé