Life, 1919-10-02 · page 5 of 48
Life — October 2, 1919 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant feature is a full-page advertisement for Waterman's Ideal Fountain Pen, centered on the concept of "A Calculated Economy." The ad presents a ledger-style calculation of annual spending on writing supplies (pencils, pens, ink), arguing that waste from sharpening and evaporation makes fountain pens more economical. The visual shows a fountain pen next to a tally sheet. Below the main ad are smaller advertisements: IV-A-TONE Reproducers (a phonograph accessory) on the left, and Newton & Co. (sellers of IV-A-TONE) at bottom left. The page also includes a poem titled "His Dog" in the upper left, unrelated to the advertisements. This reflects early 20th-century consumer marketing emphasizing efficiency and cost-saving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
His Dog AN your dog waltz on his hind \od fip a cracker from his nose, ‘And open doors ‘most like a man, ied bring the muzzle that he wears, ud be “dead dog,” and say his prayers? My dog can! fed will he go when he is bid fod look for something where it’s hid, Across the road and up the hill, By sniffing of the trail you've made, fod find the place where it is laid? My dog will! Just total in dollars and cents what you have spent this year for pencils, old style pens and ink. Do not forget to figure for pencils, the portion wasted in sharpening, and for ink the amount lost in evaporation. To be conservative, allow at least half in each case. Compare this unnecessary extravagance with the economy and vastly greater efficiency of Watermans(d Sold at $2.50 and up Thousands of Waterman's Ideal Fountain Pens have records of over twenty years of continuous unfailing servi They waste nothing They are always ready You will enjoy melody of rare They make permanent records They are unequalled in convenience beauty, with a richness of tone | Indispensable for bookkeepers, authors, doctors, lawyers, salesmen, unexcelled, by using the ; ; 0 students, stenographers and social correspondence, [ TONE Three types, Regular, Safety and Self-Filling Sold by Best Dealers * ~ A ~ Use Waterman’s Ideal Ink Reproducer & Best for Fountain Pens and general use as well on your phonograph. 1 ny L. E, Waterman Company, 191 Broadway, NEW YORK The IV-A-TO: Reproducer (a . CHICAGO SAN FRANCISCO vew principle) improves the finest phonograph; will bring out the maximum ia yours, Price: Wicket 318 Finish, $15 Send us a os or Money Order mount corresponding to hy desire. ‘he Repro ducer will be sent you promptly. if you are willing to part with it, return it and we will : your money in full. And snuggle up against you tight, and thin, And does he creep upstairs at night, And would he stick through thick IV-A-TOD Reproducer is Ev'n though he hears the door bell Whatever trouble 48 easy to instal as a new needle Vv ! Fits Vi Col bia, Sone a and buzz My dog would Edison with attachment, When IMPORTANT—Do not fail to someone comes? , her dogs a you see, That he would rather be And when you've somehow 1 Sole Agents for thed. S.A. Scribner Bldg., 597 Fifth Ave, Son sands Does he just somehow That you ¢ comicbooks.com