Life, 1919-10-02 · page 33 of 48
Life — October 2, 1919 — page 33: what you’re looking at
What you’re looking at
This is a **tire advertisement**, not political satire. The page shows what appears to be a police officer or authority figure inspecting a vehicle equipped with Fisk Cord Tires. The ad's pitch centers on **durability and safety**: Fisk tires allegedly maintain their appearance and performance after thousands of miles, feature safety buttons for skidding prevention, and represent good value. The tagline emphasizes the company's reputation as "the best concern in the world to work for and the squarest concern in existence to do business with." The uniformed inspector figure suggests **trustworthiness and official approval**—a common advertising tactic of the era. The "safety buttons" reference was a selling point for tires of this period. This is straightforward commercial messaging, not social commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cB COUNTS—is being rh These undress of things below ISK CORDS ARE BIG HANDSOME TIRE nd they keep their good looks. Watch the safety buttons on the Fisk Casings after they have already run seven or eight thousand miles or better. HERE ARE TIRES as notable for mileage and extended protection against skidding as they are for their good appearance. F Corps are just the kind of sound dependable tires that you would expect from a company whose ideal for over twenty years has been “the best concern in the world to work for and the squarest concern in existence to do business with.” Nest time—BUY FISK. XUM comicbooks.com