Life, 1919-09-25 · page 39 of 40
Life — September 25, 1919 — page 39: what you’re looking at
What you’re looking at
This is a **tobacco advertisement**, not political satire. It promotes Prince Albert pipe tobacco through a cartoon of a bespectacled man declaring "I'll say it is!"—endorsing the product's quality. The ad emphasizes Prince Albert's claimed advantages: it won't "bite or parch" the mouth due to a "patented process," offers superior flavor and fragrance, and comes in convenient packaging (tins, humidors with moisteners). The language is aggressively casual ("frolic," "jimmy brimful," "bucket full"), using colloquial 1919s slang to appeal to working-class smokers. References to "Sparrow's Point" (a steel mill town in Maryland) target industrial workers. This represents **early 20th-century advertising before tobacco health warnings**, when such ads freely celebrated smoking without acknowledging risks—a stark contrast to modern advertising restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Pil say it is!” RINCE ALBERT certainly will put some frolic into that pet Pipe of yours! To pack that joy’us old jimmy brimful or roll a makin's cigarette and hit'er up a notch or two is just going right over the top with your eyes wide open! What P. A. will do for your taste and tongue you sure ought to know! Like the gentleman from Sparrow’s Point you'll call P. A. @ good egg! You'll smoke a pipe full and talk a bucket full—Prince Albert is such a great, big bunch of smokesunshine ! You'll quick catch the P, A. cue that it can’t bite or parch; that Prince Albert's exclusive patented process frees it from bite and parch! And makes the sky the smoke limit! Give Prince Albert high pres- sure for flavor and fragrance! Put P. A. through your little old taste-test-mill—and—just let that q-u-a-l-i-t-y percolate into your smokesystem! You'll say it is! R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N. C. Copyright 1919 by K. J. Reynolds T Prince Albert is to be had everywhere tobacco js sold in toppy red bags and tidy red tins; handsome full pound and full half pound tin humidors— and—in that classy, practical full pound crystal-glass humidor with sponge-moistener top that keeps the tobacco in such perfect condition! comicbooks.com