Life, 1919-09-25 · page 38 of 40
Life — September 25, 1919 — page 38: what you’re looking at
What you’re looking at
This is primarily a **book review and advertising page**, not a political cartoon. The main content consists of: **Books Received section**: Lists recently published books, including works by Edith Wharton and accounts of World War I and submarine warfare—reflecting post-WWI American literary interests. **Major Advertisement**: A large Vogue magazine subscription pitch dominates the right side. It exploits consumer psychology by offering a limited-time discount ($5 instead of the new $6 yearly rate) with an October 1st deadline, creating urgency. The ad argues that Vogue represents better value than spending $5 on clothing items you might never wear. **Supporting Ads**: Include Evans's Depilatory (hair removal), Bellans (indigestion relief), and Cortez Cigars—typical period products. **Context for Modern Readers**: The ad reveals 1920s attitudes about women's fashion guidance and consumer spending, while the book titles show post-WWI America's interest in war narratives and modernist literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 Sh Percolater Papers, by Ellwood Hen Rindloss. (Frederick \ drick, (Harper & Bri Tales of Fishes, Wy Zane Grey . cof Nations. by Stephe Harper & Brothers.) Pierce ,. Atlantic Monthy Valley, by 1 M. Montgom (‘ derick A. Stokes Company Old-Fashioned Verses. by William The Chinese Puzzle, by Marian Bower Hornaday (Clark & Fritts ‘ and Leon M. Lion. (Henry Holt & Co. 1 london Stokes Com thers.) freat War, by Cart John Lane Comp: Mi in Con Bolshevism and ¢ Chas, Edward R s of the Out-Trail, by Harold Merrill Company.) ans’s Depilatory a EE A ET PADDR: air Remover) Outlit—75 cents Last Chance One application removes to Get VOGUE at $5 hair easily, quic ably. its occasional use keeps the Beginning with the September 1st issue, Vogue's yearly subscription price has been raised from $5 a year to $6. underarm, fa tirely free from hair. z3¢ at Drug and Dep For a limited time only, however, you may have a year of Vogue—24 issues—at the old $5 price. peNrne Stores, or by mail postpaid, on receipt of price. Books Received French Ways and Their Meaning, Edith Wharton. —D. Appleton & Co.) Short Stories of the New America, by on EET 2 ow This offer is good only until October Ist. aaey A. LaMaNe | (HeREF COR CO) If you wish to take advantage of it, you must Humpty-Dumpty William & Co., by have your order in the mail by the evening George Magruder Battey, Jr. (The De of that day. If you wait until later, you cannot subscribe at the $5 rate, but must - pay $6. Otteber tat Nene erF TSS FD Vinne Press.) Sereuty Thousand Miles on a Subme rine Destroyer, by George M. Battey (The Webb & Vary Company.) From French Mascots” to hei $5 Invested in Vogue American “ Godfathers.” (Published by the “Athecioan Hed Crosin’ France) a tiny fraction of your loss on one ill-chosen oun Mirabelle of ipeluna, by Colette Yver. (Chas. bner’s Sons.) A History of the Three Hundred and You think nothing of spending $5 to buy be the least costly per copy of ail the Aaxr Fifth Infantry, by Frank B. Tiebout | stockings, or a bit of neckwear, Yet for that ican magazines appealing to people of tas (The Three Hundred and Fifth Infantry same $5 you may have what is infinitely more Vogue is published twice a month, ean cai valuable to your appearance—the fashion you 24 issues a year instead of 12. The Shaiirock: Batti guidance of Vogue for an entire year. bow, by Martin J. Hogan. (D, Appleton The gown you buy and never wear is the & Co.) really expensive gown. Gloves, boots, hats, ee mite being exactly pat you. want are spend at the rate of only $3 for every 2 the ones that cost more than you can afford. issues of Vogue—$2.50 if you mail the com Even at the $6 price, Vogue will continue to pon now. ion of the Rain Thus you spend $5 a year for twelve issve of Country Life; $4 for twelve issues © Harper's, Century, the Atlantic; but yo ONSIDER, then, that for $5—surely a tiny fraction of your loss on a single ill-chosen hat ¢ gown—you may have at hand, for an entire year (24 issues) Vogue's fashion informatio, Vogue's acknowledged taste—all the judgment, experience, and skill of a highly paid suf \_ ee Ne 1] of experts in everything connected with dress, entertaining, interior decoration, and the evcial cN\\( i >> 6 BELL-ANS [J and intellectual life of a cultivatd woman. iN —S Hot water Orders must bein by Oct- ! VOGUE, 19 West 44th Street & A = Sure Relief | ober 1. Save $1 by mailing | send me 24 numbers (one year) of Vorue, bere his ning with the New York Fashions Number, és this coupon now October |, at your special $5 rate. I will remit # on receipt of your bill. (Canadian $6.25.) = Ifyou mail the cou ater your eub- scription for 24 ) of Vogue, begii + Name ... FOR INDIGESTION || tices'mc’”> fend : "UPindca’ciale esse bere ‘plainioh es —= = This offer will be held open only f limited time; t . se eeeee . . FOR » MEN OF BRAINS then the subscription price will g: . IGARS 3 Sign, tear off and mail the coupon “MADE AT KEY WEST— The Postal Zone Law makes necessary an additional postage charge of $0c a year, west of ‘VETER J, CAREY, | comicbooks.comy