Life, 1919-09-18 · page 6 of 48
Life — September 18, 1919 — page 6: what you’re looking at
What you’re looking at
This page is primarily an advertisement for the Mimeograph machine and its proprietary ink, published by A.B. Dick Company of Chicago and New York. The ad uses an "Ink!" headline and compares mimeograph ink to the carefully guarded secrets of Damascus blade-making—implying exclusivity and superiority. The circular illustration shows the mimeographic process in action. The text claims their ink took "thirty years" to develop and is essential to the mimeographing process, which could duplicate documents at "five thousand finely printed copies an hour." The ad emphasizes that excellence "depends largely upon the ink" and urges readers to request booklet "W." This is a straightforward business advertisement rather than political satire. It appeared in Life magazine, which mixed editorial content with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ink! No one but the old makers, who knew the secret, ever succeeded in producing a Damascus blade. Mimeograph ink has never been made by any one but ourselves. It is per- haps the most important part of the Mimeo- graphing process. Out of thirty years of careful experimenting it has been developed—to work with our waxless dermatype stencil on the Mimeograph. By these three good inventions of ours—(1) ink, (2) stencil, (3) ma- chine—are letters, forms, bulletins, drawings, maps, etc., quickly, easily and cheaply duplicated at the speedy rate of five thousand finely printed copiesan hour. And the excellence of the work depends largely upon the ink. Let us show you how this process will save money and time for you. Get booklet “W” from A. B. Dick Company, Chicago—and New York. TRAE al tie ea | AN tilly i comicbooks.comm,