Life, 1919-09-18 · page 5 of 48
Life — September 18, 1919 — page 5: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. The page promotes Miller brand automobile tires, specifically their "Uniform Cord" design. The ad uses comparative imagery to demonstrate product superiority: a man displays a Miller tire (left, with deep treads) alongside an ordinary fabric tire (right), emphasizing Miller's greater size and air capacity despite identical size ratings. The opening quote—"I'm penalized if one comes back"—appears to reference a dealer's warranty obligation, suggesting Miller's reliability. The "Rough Roads Made Smooth" section describes the tire's comfort features for early-20th-century automobiles navigating poor roads. This reflects the era's competitive tire market and the marketing strategy of emphasizing technical innovation to consumers still relatively new to automobile ownership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“I'm penalized if one comes back” GEARED -TO-THE ROAD \ UNIFORM MILEAGE 483 Height of Ordinary Fabric Tire Over-size, More Buoyant, Greater Air Capacity Yet Miller Uniform Cords are Rated the Same Size The above picture proves why no Fabric Pe can attempt to run as far or ride with the ay spring of the Miller Uniform Cord. Both tires are rated the same size, but the is bigger around and bigger through. H contains 30 per cent more actual wearing ralerial and much greater air capacity. It is beavier and thicker. Rough Roads Made Smooth Just feel yourself riding on these over-size, Puoyant, elastic tires built of thousands of cable 1 ted in new, live rubber, layer on ver. How they give and take on the rough of the road. How road shocks and vibration are neutralized. It makes no difference if your car 1s large or small, if it is equipped with Miller Cords you glide with bird-like smoothness over ruts and bumps. Never before have you known such de- lightful riding ease and comfort. You simply can’t appreciate Miller Cord cemfort and extra mileage until you have rid- den on them. So be sure your next tires are Miller Cords. Uniform Long Distance Mileage Like all Miller Tires, these cords are uniform. Casing after casing they givelong-distance mile- age, because every Miller tire builder is trained to build the same. And all Miller tires are built to a championship standard. They are the long- est wearing and the lowest in cost per mile. Only authorized dealers can supply you with Miller tires. If you don’t know the Miller deal- er, write us for his name. The Miller Rubber Company Dept. A-202, Akron, Ohio Makers of Miller Red and Gray Inner Tubes— The Team-Mates of Uniform Tires Also Miller Surgeons Grade Rubber Goods—For Homes as well as Hospitals To Dealers: Your Territory may be open—uwrite us. comicbooks.com