Life — September 18, 1919 — page 3: what you’re looking at

What you’re looking at

This page is primarily a **advertisement for United States Tires**, not political satire or cartoon content. The ad features a stylized illustration of a bus navigating mountainous terrain (the Cascade Range near Tacoma, Washington). It includes testimonials from Tacoma stage drivers praising "Royal Cord" tires for durability under harsh conditions—mountain routes with steep grades and rough roads. The visual strategy emphasizes the tire's reliability through: - A dramatic image of the bus on treacherous terrain - A US Rubber Company seal certifying quality - Multiple tire models displayed ("Royal Cord," "Nobby," "Chain," "Usco," "Plain") - Real driver endorsements This is a straightforward commercial advertisement leveraging local expertise and extreme-use testimonials to build consumer confidence in the product's quality and endurance.