Life, 1919-09-18 · page 3 of 48
Life — September 18, 1919 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **advertisement for United States Tires**, not political satire or cartoon content. The ad features a stylized illustration of a bus navigating mountainous terrain (the Cascade Range near Tacoma, Washington). It includes testimonials from Tacoma stage drivers praising "Royal Cord" tires for durability under harsh conditions—mountain routes with steep grades and rough roads. The visual strategy emphasizes the tire's reliability through: - A dramatic image of the bus on treacherous terrain - A US Rubber Company seal certifying quality - Multiple tire models displayed ("Royal Cord," "Nobby," "Chain," "Usco," "Plain") - Real driver endorsements This is a straightforward commercial advertisement leveraging local expertise and extreme-use testimonials to build consumer confidence in the product's quality and endurance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
good many hunds éllars.—David Crockett, Tacoma, Wash. A 34x4 ‘Royal Cord’ has made a total ndeage of 33,091 miles on my 7-passenger car ona stage run. Of this mile- age over 18,000 miles was run on the right reer wheel.—B. Henry, Tacoma, Wash. Two 37S ‘Royal Cords’ have covered miles on the rear wheels of my 11- Stevens-; a senger bus. are still in service, one having date 34,000 miles and is still in Kart Brown, Tacoma, Wash. Ibave a 36x4% g. d. ‘Royal Cord’ casing which made a total mileage of 32,386 miles one of my 20-passenger Winton buses. ‘car weighs over 9001 nds fully load- makes an. gverage. ‘of 30 miles an hour. three other “Royal Cords’ each of has totaled 25,440 miles on the rear of this same car. Sumner and Tacoma Stage Co., Inc. ‘By C. A. Hansen, Pres. ‘Royal Cord’ ‘Nobby’ ‘Chain’ ‘Usco’ ‘Plain’ Tacoma is the center for many motor bus lines which operate in the mountains of Washington. It is their job to struggle up the rough, tough going of the foothills, then down the steep trails into the valleys—and thus to connect numerous widely sepa- rated points the railroads fail to reach. With the unusual conditions in mind, it is a most significant fact that Tacoma stage drivers are virtually unanimous in their endorsement of United States ‘Royal Cords’. | We have no desire to boast of long mileages. Too many conditions in- fluence the service a tire may give. We merely quote these letters to bring home this fact : ‘Royal Cords’ are built to endure. Their value proves up in extra miles —extra dependability. It manifests itself in the extra service exemplified by ‘Royal Cord’ success on Tacoma stages. Surely, tires that will stand up and keep on standing up under such merciless conditions must have the stuff you want in your tires. For passenger and light delivery cars—‘Royal Cord’, ‘Nobby’, ‘Chain’, ‘Usco’ and ‘Plain’. Also tires for motor trucks, bicycles and airplanes. United States Tires are Good Tires comicbooks.com