Life — September 18, 1919 — page 2: what you’re looking at

What you’re looking at

# Michelin Tire Advertisement This is a **product advertisement**, not political satire. It promotes Michelin brand inner tubes by explaining a technical superiority over competitors. The ad compares two tube designs when deflated: - **Other brands** (Figs. 1-3): Become ring-shaped, creating wrinkles and folds that are "difficult to fit without pinching" - **Michelin tubes** (Figs. 4-6): Maintain a crescent shape matching the tire casing, fitting smoothly without pinching danger The advertisement emphasizes durability and ease of installation as selling points. The Michelin Man mascot appears at bottom right. This appears in *Life* magazine's advertising section rather than editorial content, promoting Michelin Tire Company products available from dealers worldwide.