Life, 1919-09-18 · page 2 of 48
Life — September 18, 1919 — page 2: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Michelin brand inner tubes by explaining a technical superiority over competitors. The ad compares two tube designs when deflated: - **Other brands** (Figs. 1-3): Become ring-shaped, creating wrinkles and folds that are "difficult to fit without pinching" - **Michelin tubes** (Figs. 4-6): Maintain a crescent shape matching the tire casing, fitting smoothly without pinching danger The advertisement emphasizes durability and ease of installation as selling points. The Michelin Man mascot appears at bottom right. This appears in *Life* magazine's advertising section rather than editorial content, promoting Michelin Tire Company products available from dealers worldwide.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly . ext ry NANCE SIO ON) Climinates tain spots in twes Fig. 1 All tubes other than Miche- lins are straight when de- flated as shown above. Fig. 4 On the other hand, Michelin Tubes when deflated are crescent-shaped as shown, because they are made cir- cular like the casing itself. Photograph of straight tube when inflated to same pressure as Michelin Tube below. Fig. 2 Straight tubes when forced into ring-shape by inflation, stretch on the outside, or wrinkle next to the rim as illustrated in this photo- graph. Photograph of Michelin Tube inflated to same pressure as ordi- nary tube above. L Fig. 5 Consequently ring-shaped Michelin Tubes fit naturally when inflated. Wrinkles and folds in Michelin tubes are unknown. Michelin Tubes are unequalled for durability yet'they are not high-priced. MICHELIN TIRE COMPANY MILLTOWN, NEW JERSEY Michelin Tire Co. of Canada. Ltd., 782 St. Catherine St. W.. Montreal Dealers in all parts of the world. Fig. 3 The result is that straight tubes are stretched thin next to the road where they should be. strongest and crowded next to the rim, making them difficult to fit without pinching. Fig. 6 The result is that Michelin Tubes when in service are full strength all around, and are fitted easily with little danger of pinching. comicbooks.cq#mmy