Life, 1919-08-28 · page 3 of 40
Life — August 28, 1919 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Winton automobile advertisement**, not political satire. The page presents the "Winton Six" car as a 1919 innovation, using rhetoric of progress and desire to market the vehicle. The headline "Desire Something Better?" appeals to consumer aspiration, framing car ownership as evidence of ambition and good taste. The ad emphasizes modern features—"power and speed," "beauty," "comfort and style"—positioning this car as superior to predecessors. The illustration shows an elegant open-air touring car with well-dressed passengers. A small secondary image depicts the car in action on a country road. This reflects early-20th-century American advertising that conflated **material consumption with progress and personal virtue**—a common marketing strategy of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“TFB: 345 WINTON SIX lesire Something Better ? E glad if you have this desire, for it promotes in- vention and human progress, and produces the good things of life that make your world more glorious— like this magnificent new Winton Six. Seeing this car, you will know that yesterday's cars are surpassed, that here are new thrills, new enjoyments, new happiness awaiting you. Beauty that captivates, power and speed that laugh at miles and hardest hills, comfort and style beyond previous “bests,” a mech- anism that harmonizes with your needs and stays in tune—all these are yours in this newest Winton Six, the surprise car of 1919. May we send you literature? THE WINTON COMPANY 92 BEREA ROAD, CLEVELAND, OHIO, U. S. A. comicbooks.com