Life, 1919-08-28 · page 2 of 40
Life — August 28, 1919 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a cigarette advertisement**, not political satire. It advertises Omar Turkish Cigarettes, prominently featuring the product packaging and brand name. The ad's tagline is "When a Cigarette Tastes Sweetest," accompanied by a black-and-white photograph showing a man smoking, apparently after teaching a boy to swim. The accompanying text emphasizes that after accomplishing something prideful—like coaching your son in diving—a cigarette "tastes the sweetest." The secondary text box highlights Omar's composition: a blend of Turkish and domestic tobacco leaves. The phrase "Aroma Makes a Cigarette" serves as the campaign's slogan. This represents vintage tobacco marketing, which today would be considered unethical due to its casual association of smoking with paternal pride and personal achievement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fy Guaranteed dy | AFTER TEACHING YOUR BOY TO SWIM When he’s doing real well—and dives off the spring-board just as the big boys do— and» you feel proud—then a cigarette’s aroma tastes the sweetest— You naturally smoke OMAR For Omar is the aromatic blend of 13 kinds of rich Turkish and 6 of ripe domestic leaves, mixed according to our formula for the perfect Turkish blend. OMAROMAR spells aroma— the very nameis redolent with aroma “Aroma Makes a Cigarette” They've told you that for years CIGARETTES