Life — August 28, 1919 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily a cigarette advertisement**, not political satire. It advertises Omar Turkish Cigarettes, prominently featuring the product packaging and brand name. The ad's tagline is "When a Cigarette Tastes Sweetest," accompanied by a black-and-white photograph showing a man smoking, apparently after teaching a boy to swim. The accompanying text emphasizes that after accomplishing something prideful—like coaching your son in diving—a cigarette "tastes the sweetest." The secondary text box highlights Omar's composition: a blend of Turkish and domestic tobacco leaves. The phrase "Aroma Makes a Cigarette" serves as the campaign's slogan. This represents vintage tobacco marketing, which today would be considered unethical due to its casual association of smoking with paternal pride and personal achievement.